Beyond Social Media Show, Episode 153
BL and David discuss the new LinkedIn Influencer Q&A videos; Microsoft’s acquisition of Beam’s livestreaming video technology, #SaveTwitter, Facebook’s clickbait filter; Donald Trump’s perpetual recurring online donations; The Gap’s sexist ads; Facebook Live video ads; Petnet’s dumb SmartFeeder; a bear-in-the-house video that went viral; Google AMP for everyone; the FTC’s influencer crackdown; Facebook’s Area 404; Facebook video ad publishing tools; The World’s Biggest Asshole; Netflix’s Stranger Things 360 trailer; and much, much more.
Worst Digital Cases
HOAX – Twitter is shutting down #SaveTwitter
Social media started buzzing with the hashtag #SaveTwitter early on Thursday, with more than 100,000 tweets mentioning the hashtag by early afternoon. The story turned out to be a hoax, and Twitter stock rose.
I use Twitter more than the toilet don't shut it down #savetwitter
— amy (@amyxplier) August 11, 2016
And then there was BuzzFeed reporter Alan White with 11.7 followers, who figured it all out 🙂
— Alan White (@aljwhite) August 11, 2016
Trump’s Infinite Auto-Donations
Donald Trump supporters can donate to the Republican’s presidential campaign using automatically recurring donations via credit card. They just can’t stop them once they’ve started. Ever.
— Jeremy Diamond (@JDiamond1) August 4, 2016
The Gap Misspells “Einstein” in Sexist Ad
An emailed Gap ad in the UK featured a boy in a t-shirt with an image of Albert Einstein, which was captioned “the little scholar.” Below the “little scholar” was an image of a girls’ tee, captioned “the social butterfly”.
Sexist Gap Ad
Thinking @UKGap should swap social butterfly for literary badass for alternative aspirations for girls. Maybe I'll mock one up.
— Sam Missingham (@samatlounge) August 1, 2016
Facebook Live Video Ads
Facebook is testing a new ad format in which sponsored videos can be inserted into Facebook Live streams in what are essentially 15-second commercial breaks.
- Facebook Is Experimenting With Commercial Breaks During Live Videos
- Facebook Is Testing Mid-Roll Video Ads In Facebook Live
Internet of Things Starves Pets
A glitch on in the $149 Petnet SmartFeeder, an IoT device for iOS that can be pre-programmed to dispense food to pets at certain times of the day. The server that runs the system failed for about 10 hours, and was later restored. But a media storm ensued.
The takeaway: always have redundant servers as backup. Doh!
- Internet-Connected Pet Feeder Goes Offline, Pets Probably Very Hungry
- “Cats, dogs starve as Web-connected show chute Petnet plays dead”
- The company issued an apology on its website
There’s A Bear In The House
Californian Rodney Ginn managed to capture video footage of a mama bear…in his house! And of course, the Internet went wild.
Mama Bear Charges Rodney Ginn
Best Digital Cases
Facebook Opens “Area 404” Digital Lab to Create the Future
The days of Facebook focusing strictly on social services are long gone — this is a general tech company where physical products are equally important to its future.
- Mark Zuckerberg Announces Facebook’s New Hardware Lab
- Facebook opens a giant hardware lab to build its future
Google AMP Rolls Out For Everyone
Google is now planning to show AMP links everywhere in its mobile search results — that is to say, in a place that probably drives a lot of traffic to your site.
- Google AMP Is About To Become A Much Bigger Deal, Showing Up In Everybody’s Mobile Search Results
- Google Amp Preview Tool
World’s Biggest Asshole – World’s Best Ad
Coleman Sweeney is the world’s biggest asshole. Rude to everyone and their dog. Breaks all protocol. But then he dies. And he’s not an asshole anymore.
Facebook’s Clickbait Algorithm
Facebook will start to filter out all those And You Won’t Believe What Happened Next… headlines from your newsfeed.
FTC Cracking Down On Paid Influencer Posts
The FTC will put the onus for adequate disclosure on advertisers rather than the social media stars doing the actual posting. The agency says brands and the social media stars who promote their products need to be more transparent about sponsored content
- FTC cracking down on disclosures in paid influencer posts</strong>
- FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads
LinkedIn Finally Boards The Video Train
LinkedIn has finally rolled out a video feature but unfortunately for you, it is currently limited to LinkedIn Influencers, for now.
- LinkedIn Is Introducing Q&A Videos From Influencers In Your Feed
- LinkedIn Record
- Microsoft Just Bought A Livestream Service That’s Faster Than Twitch Or YouTube
- Microsoft Acquires Beam Interactive Livestreaming Service
LinkedIn Influencer Q&A Videos
Facebook Adds New Publisher Tools For 360 Video
Since Facebook started rolling out 360 videos last September, more than 250K 360 videos have been uploaded.
This week they introduced two new tools for creators: Guide and Heatmap.
Netflix’ First Foray Into VR Storytelling
Netflix has demonstrated how to use virtual reality to tell a story in a creepy two minutes of a Stranger Things trailer. It’s best viewed using a VR headset like Google Cardboard or Gear VR.
Stranger Things – Virtual Reality
Headline For Related Multimedia (H4)
Shiny New Stuff
Sender Score measures your domain name or IP address in terms of email reputation. Just go to the site and create a free account.
Internet Archive Wayback Machine
What goes online, stays online. Here’s where to find it.
Vern: The Himalayas
Google has released a mobile phone game built on Google Maps imagery that allows you to hike around Mount Everest and learn about the Himalayas.
WordPress Plugin To Find Broken Links
Free 17-session online course in photography. The creators’ goal is to teach photography to 100,000 people in 2016. Lessons are sent and then critiqued via email.
Types Of Online Harassment
BEYOND SOCIAL MEDIA HOSTS
- e-Strategy – Content Marketing Blog
- e-Strategy – Marketing Trends & Statistics
- e-Strategy YouTube
- Maximum-Plus.com -Online Event Production & Coaching for Google+ Success
- What’s Next Blog
- What’s Next YouTube