May 2021 - Beyond Social Media

Tom Herman Interview

By David Erickson | May 29, 2021

Host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

Blois Olson Interview

By David Erickson | May 10, 2021

David Erickson interviews Blois Olson, founder of Fluence Media, publisher of seven popular newsletters and a Minnesota politics-focused podcast, and political commentator at WCCO radio.

Disaster Girl Cashes In

By David Erickson | May 2, 2021

Beyond Social Media - Disaster Girl - Episode 348

BL and David discuss Disaster Girl’s big payday; Nerf’s new chief TikTok officer; Clubhouse’s NFL draft partnership; Clubmarket’s Clubhouse influencer exchange; digital product placement; Spotify’s paid podcast subscriptions; Flipboard flips to sponsored newsletters; vaccination public service tweets; Punch Pizza’s recruiting marketing email; a clever social media and visual communication tactic; Facebook’s failure; slander for profit; Basecamp’s ban; Apple’s privacy sanctimony exposed;…and much, much more.