October 2015 - Beyond Social Media

Star Wars: The Force Awakens Marketing

By David Erickson | October 25, 2015 |

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

Reddit Launches Brand-Friendly Upvoted

By David Erickson | October 18, 2015 |

Beyond Social Media - Upvoted - Episode 116

Co-hosts B.L. Ochman & David Erickson discussed a meerkat love triangle; Target’s porn problem; #NoBra Day; Jack Dorsey’s firing memo; live-streaming a drunk drive; Apple blocks an ad-blocker app; a Mac & Cheese apology; reddit’s Upvoted launch; YouTube’s feature film debut; the science of Dressgate; Twitter’s video revenue share; a tweeting chicken; a mobile-less world; plus great new apps and important stats and a lot of stuff in between.

Jack Dorsey's Twitter & Square Duet

By David Erickson | October 11, 2015 |

Co-hosts B.L. Ochman & David Erickson discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign; Amazon’s Alexa-activating commercial; Columbia Sportswear’s septuagenarian spokeswoman; data journalism reporting on gun violence; Jack Dorsey’s permanent return; the #ImWithLizzie and anti-bullying month; Medium’s new features; Twitter Moments; Facebook empathetic Emojis; Google’s Impact Challenge; email signature best practices; plus great new apps and important stats and a lot of stuff in between.

Long-Form Twitter & Facebook Video Profiles

By David Erickson | October 3, 2015 |

Beyond Social Media Show - Long-Form Twitter - Episode 114

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s long-form plans; Facebook banning ads; the Yelp for Peepl app; the #ShoutYourAbortion backlash; the proprietary Internet; Facebook Notes, video profile pics, and Internet access for refugees; the #PopDog Halloween costume; YouTube shopping ads; plus great new apps and important stats and a lot of stuff in between.