Super Bowl LV Strangeness

Beyond Social Media - Super Bowl LV Strangeness - Episode 336

Episode 336: BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

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The Facebook Oversight Board

Beyond Social Media - Facebook Oversight Board - Episode 324

Episode 324: BL and David discuss ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; Hillary Clinton launches a podcast; Proud Boys lose their shirts; cancel culture is the new crisis PR; Google taketh Meet; racial justice and brand trust; …and much, much more.

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Twitter Gets Vocal

Beyond Social Media - Twitter Gets Vocal - Episode 312

BL and David discuss Twitter’s new voice tweet feature; Target recognizing Juneteenth; Spotify lands DC comics for scripted drama podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get the joke; Facebook’s Ad Library spying tool; Trump’s Nazi ads removed; Flipboard’s Fox News problem; #RIPTacoBell trends; A PR person from hell;..and much, much more.

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Coronavirus Visuals

Beyond Social Media - Coronavirus Visuals - Episode 305

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

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Top 10 Marketing Apps of 2019

Beyond Social Media - Top Marketing Apps - Episode 289

Episode 289: BL and David discuss the top 10 most useful apps of 2019; Twitter asking for votes on its new deep fakes policy; Adobe’s AI-powered innovations; Lin-Manuel Miranda teams up with Google to digitize Puerto Rican art; Twitter’s restrictions on political advertising; TikTok trying to poach Facebook advertisers; smart speaker sales stats; Niantic maps…and much, much more.

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Social Media Political Ad Wars

Beyond Social Media - Online Political Ads - Episode 287

Episode 287: BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more.

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Google Maps Add Augmented Reality

Episode 279: BL and David discuss the social media generated AlienStock Festival; By All Means podcast sponsorship; podcasts now play in Google search results; moodvertising; Google adds augmented reality (AR) to map directions; Friends is LEGOized; a job for a couch potato; a lawsuit aims to silence a Pulitzer Prize winning journalist; US Soccer Federation demonstrates how not to handle a PR crisis; Facebook unpublishes pages; Samsung’s delete fest; Facebook’s face scamming; eraser ads…and much, much more.

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Brand Food Fights

Beyond Social Media - Brand Food Fight - Episode 278

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

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