Beyond Social Media - Snapchat Millionaires - Episode 334

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

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Beyond Social Media - Augmented Reality 2.0 - Episode 332

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

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Beyond Social Media - Lightspeed Internet - Episode 331

Episode 331: BL and David discuss Google’s infrared Internet project; sequential video storytelling; the Biden Harris transition website; Spotify buys Megaphone audio hosting provider; Four Seasons Total Landscaping’s VR furries; YouTube Rewind cancelled this year; MmHmm video conferencing addon comes out of beta; customizable Oreo cookies; Ticketmaster’s fan safety app; our post-literate society; law firms undermining democracy; support for pot legalization;…and much, much more.

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Beyond Social Media - We Voted - Episode 330

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

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Beyond Social Media - Mucinex Fashion Show - Episode 328

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

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Beyond Social Media - Biden Town Hall Ratings - Episode 327

Episode 327: BL and David discuss the viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

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Beyond Social Media - QAnon - Episode 326

Episode 326: BL and David discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement; how restaurants are innovating with ‘ghost kitchens’; a hilarious series of videos explaining the pandemic to our past selves; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s measures against the spread of disinformation; Telepath, the new social media hotness; Wikipedia’s makeover;…and much, much more.

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Beyond Social Media - Estee Lauder Product Shoot - Episode 325

BL and David discuss NASA’s space toilet and Estée Lauder’s cosmic product shoot; Google’s plan to pay publishers; Cloudflare’s service to speed up WordPress sites; Google Assistant will sit on hold for you; the paparazzi turn to social media stars (who knew?); Ring’s home surveillance drone; Russian hackers breach federal agencies; the Los Angeles Police Department’s citizen surveillance system; Twitter’s racist crop;…and much, much more.

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Beyond Social Media - Facebook Oversight Board - Episode 324

Episode 324: BL and David discuss ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; Hillary Clinton launches a podcast; Proud Boys lose their shirts; cancel culture is the new crisis PR; Google taketh Meet; racial justice and brand trust; …and much, much more.

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