Archive for October 2017
Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency
Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.
Read More10 Most Terrifying Marketing Stories Of 2017
On Episode 207, BL and David discuss the top ten marketing screw ups they’ve covered for 2017, among them United Airlines beating up a passenger and Pepsi appropriating the Black Lives Matter movement.
Read MoreThe Rock's Empire & The #MeToo Movement
Episode 206: BL and David discuss the #MeToo movement’s impact; a brilliant dot takeover; Barack Obama’s hip hop Presidential portrait; the Jane Austin role playing game from a former Second World developer; locking down Google for security; The Rock’s creative empire; Google search surprises; buff Jeff Bezos’ PR coup; craptastic towns of New Zealand provoke death threats; the voice ad challenge for brands; deceptive NFL advertising..and much, much more.
Read MoreEquifax Hacked AGAIN! Breast Cancer Cure Crowdfunded
Episode 205: Co-hosts B.L. Ochman and David Erickson discussed Equifax getting hacked again; Mark Zuckerberg’s ill-advised virtual reality trip to Puerto Rico; Giphy’s coming six-second advertising platform; Susan B. Komen Breast Cancer Awareness crowdfunding campaign; a resume LEGOized; BuzzFeed’s livestreamed Twitter talk show; recognizing cognitive biases; a guide to Denial of Service attacks; Siri, your personal therapist; the imminent departure of AOL Instant Messenger; loveless granola; Dove’s racist ad; plus great new apps and stats you should know…and much, much more.
Read MoreGoogle Pixel 2 Announcement & Rockin' Ex-Presidents For Relief
Episode 204: Co-hosts B.L. Ochman and David Erickson discussed Google’s Pixel 2 announcement and its battle against Apple; five ex-Presidents rocking for hurricane relief; the Obama’s 25th wedding anniversary; National Public Radio’s errant Facebook post that went viral; BuzzFeed’s public service fake news feed; IRS’ baffling announcement of its deal with Equifax; the amazing absence of a social media pause button; the client you’ll never want to have; plus great new apps and stats you should know…and much, much more.
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