Amazon Astro Robot

Beyond Social Media - Amazon Astro Robot - Episode 363

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

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Tickets For Twitter Spaces

Beyond Social Media - Twitter Spaces Tickets - Episode 361

BL and David discuss paid tickets for Twitter Spaces; Lyft and Oscar Meyer co-brand a Weinermobile lift; the White House’s pro-vax influencer campaign; Google My Business’ prominence signal; robot lawyers; Walmart’s advertising network; moms against misinformation; Alan Page isn’t notable enough for Twitter; Facebook post plagiarism; the Milk Crate Challenge; Microsoft 11 support; Influencer compensation survey;…and much, much more.

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Brand Damage From NFL Anti-Vaxxers

Beyond Social Media - Anti-Vax Doctors - Episode 359

BL and David discuss doctors spreading vaccine misinformation to other doctors on Doximity; a TikTok campaign in real life; Yelp’s COVID labels; Instagram’s new blocking feature; a brain/computer interface that inputs full sentences from your thoughts; Twitter’s redesign; Twitter Spaces’ new multihosting feature; Snopes forced to retract plagiarized articles; Vikings quarterback Kirk Cousins anti-vax PR fiasco; Twitter’s cropping bias; a survey of content entrepreneurs;…and much, much more.

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TikTok Algorithm

Beyond Social Media - TikTok Algorithm Remake - Episode 358

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

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Block19 Backlash

Beyond Social Media - Block19 Backlash - Episode 356

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

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Live Audio With Spotify & Facebook

Beyond Social Media - Spotify & Facebook Clone Clubhouse - Episode 354

BL and David discuss Spotify and Facebook’s Clubhouse clones; a Twitter thread that made it to the silver screen; Google’s breaking news warning; a clever list building tactic; digitally resurrecting murdered journalists; how to scare phone spammers; Twitter’s ticketed Spaces; a LEGO typewriter set; Hyundai acquires Boston Dynamics and cuts a strange video to celebrate; Apple is out to destroy your open rates; family and friends word of mouth;…and much, much more.

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Tulsa Race Massacre

Beyond Social Media - Tulsa Race Massacre - Episode 352

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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Disney’s Robotic Groot

Beyond Social Media - Disneys Robotic Groot - Episode 350

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

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Disaster Girl Cashes In

Beyond Social Media - Disaster Girl - Episode 348

BL and David discuss Disaster Girl’s big payday; Nerf’s new chief TikTok officer; Clubhouse’s NFL draft partnership; Clubmarket’s Clubhouse influencer exchange; digital product placement; Spotify’s paid podcast subscriptions; Flipboard flips to sponsored newsletters; vaccination public service tweets; Punch Pizza’s recruiting marketing email; a clever social media and visual communication tactic; Facebook’s failure; slander for profit; Basecamp’s ban; Apple’s privacy sanctimony exposed;…and much, much more.

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Boomfluencers

Beyond Social Media - Boomfluencers - Episode 346

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

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