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Posts Tagged ‘Social Sharing’

Why Planters Murdered Mr. Peanut

By David Erickson | January 25, 2020

Episode 293: BL and David discuss why Planters murdered Mr. Peanut; Angelina Jolie producing a BBC show to teach children how to spot fake news; a brewery that put shelter dogs on beer cans to spur adoptions; Verizon’s new OneSearch privacy-focused search engine; Product Hunt’s Golden Kitty Awards; Google podcast time stamping; Apple TV+ Podcasts; Morning Brew’s podcast lessons; fraudulent .gov domains; YouTube moderators’ PTSD; Apple’s encryption back door..and much, much more.

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Facebook's Political Ad Rules

By David Erickson | June 9, 2018
Beyond Social Media - Facebook Political Ad Rules - Episode 231

Episode 231: BL and David discuss Facebook’s new political advertising rules; Philadelphia Eagles’ safety Malcolm Jenkins silent public relations stunt; Bill Gates’ Notes; Stew Leonard’s freedom burgers; search engine optimization audits; Apple’s web developers conference updates; Pod Papers magazines; senior’s bucket lists; personal shopping analytics; Apple’s dubious privacy high road; animal influencers; the imminent robot revolution; International House of Breakfast; and much, much more.

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Trump's Unconstitutional Twitter Blocking & Mary Meeker's 2018 Internet Trends

By BL Ochman | June 2, 2018
Beyond Social Media - Trump's Twitter Blocking - Episode 230

Episode 230: BL and David discuss Mary Meeker’s 2018 Internet Trends Report; Trump’s Unconstitutional Twitter blocking; GDPR as a sleep aid; Google DoubleClick’s new programmatic audio advertising option; Ambien maker Sanofi’s snarky newsjacking of the Roseanne Barr story; Facebook’s influencer search engine; YouTube’s new sharing options; agency lawsuits; Amazon Alexa spying; horrible headlines; Google goes evil; rebooting routers; …and much, much more.

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Net Neutrality Fallout & Tweetstorms

By David Erickson | December 19, 2017

Episode 213: David Erickson discussed the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter’s new tweetstorm button and how to use it; the rollout of Twitter’s new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney’s Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple’s acquisition of Pop Up Archive’s podcast search engine; Gmail’s newsletter unsubscribe feature; Facebook’s new domain verification requirement for page owners; BuzzSumo’s study of the most-shared articles of 2017; Facebook’s admission that it can make you depressed; plus great new apps and stats you should know…and much, much more.

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Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017
Beyond Social Media - Burger King Bullying Ad - Episode 207

Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.

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Equifax Hacked AGAIN! Breast Cancer Cure Crowdfunded

By David Erickson | October 12, 2017
Beyond Social Media - Zuckerberg VR PR - Episode 205

Episode 205: Co-hosts B.L. Ochman and David Erickson discussed Equifax getting hacked again; Mark Zuckerberg’s ill-advised virtual reality trip to Puerto Rico; Giphy’s coming six-second advertising platform; Susan B. Komen Breast Cancer Awareness crowdfunding campaign; a resume LEGOized; BuzzFeed’s livestreamed Twitter talk show; recognizing cognitive biases; a guide to Denial of Service attacks; Siri, your personal therapist; the imminent departure of AOL Instant Messenger; loveless granola; Dove’s racist ad; plus great new apps and stats you should know…and much, much more.

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NASA’s Planetary Protection Officer & Twitter Subscription Service

By BL Ochman | August 3, 2017
Beyond Social Media - NASA's Planetary Protection Officer - Episode 197

Episode 197: BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more.

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How Fake News Spreads & Emojis, Emojis, Emojis

By BL Ochman | December 16, 2016
Beyond Social Media - David Bowie Emoji - Episode 168

Episode 168: BL and David discuss Bowie, Shruggie and Crooked Hillary emojis; the battle to break fake news; Google declines to remove hate news; Facebook admits it needs human editors; @ImposterBot fights off hateful troll bots; how Santa Claus learns marketing; Yahoo’s super-late hack disclosures; Wonder Woman fired by UN; tech titans meet Trumplethinskin. Plus great new apps and stats you should know.

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LinkedIn Influencers Q&A & Microsoft Livestreaming Video

By David Erickson | August 14, 2016
Beyond Social Media - LinkedIn QA and Microsoft Livestream Video - Episode 153

Episode 153: BL and David discuss the new LinkedIn Influencer Q&A videos; Microsoft’s acquisition of Beam’s livestreaming video technology, #SaveTwitter, Facebook’s clickbait filter; Donald Trump’s perpetual recurring online donations; The Gap’s sexist ads; Facebook Live video ads; Petnet’s dumb SmartFeeder; a bear-in-the-house video that went viral; Google AMP for everyone; the FTC’s influencer crackdown; Facebook’s Area 404; Facebook video ad publishing tools; The World’s Biggest Asshole; Netflix’s Stranger Things 360 trailer; and much, much more.

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Racists Freak Over Old Navy Interracial Family

By David Erickson | May 1, 2016
Beyond Social Media - Old Navy Ad Backlash - Episode 141

Co-hosts B.L. Ochman & David Erickson discussed the racist response to Old Navy’s multiracial ad; the hijacking of Comcast Cares Day; a Norway minister ridiculed for a PR stunt gone bad; a Windows 10 upgrade that interrupted the weather; Wendy’s 444 news channel; LinkedIn’s new freelancer and college grad features; Twitter changing it’s category in the app store; Sony’s smart contact lenses; a BO detector app; Silicon Valley; President Obama’s last White House Correspondents Dinner; the recycled crayons; plus great new apps and important stats and a lot of stuff in between.

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