Entertainment Marketing Archives - Beyond Social Media

Live Audio With Spotify & Facebook

By David Erickson | June 27, 2021 |

Beyond Social Media - Spotify & Facebook Clone Clubhouse - Episode 354

BL and David discuss Spotify and Facebook’s Clubhouse clones; a Twitter thread that made it to the silver screen; Google’s breaking news warning; a clever list building tactic; digitally resurrecting murdered journalists; how to scare phone spammers; Twitter’s ticketed Spaces; a LEGO typewriter set; Hyundai acquires Boston Dynamics and cuts a strange video to celebrate; Apple is out to destroy your open rates; family and friends word of mouth;…and much, much more.

Walmart Drive-Ins

By David Erickson | August 8, 2020 |

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020 |

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Siri, Do I Have Coronavirus?

By David Erickson | March 23, 2020 |

Beyond Social Media - Coronavirus Crisis - Episode 300

Episode 300: Co-hosts B.L. Ochman and David Erickson discussed the coronavirus crisis, including: The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump; Siri’s response to Do I Have The Coronavirus?; Smart thermometers that may be able to identify local outbreaks; Covid 19 pandemic maps; Twitter helping brands communicate during the crisis; a New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers; the responsibility of the media in broadcasting the White House coronavirus “briefings” live; Moe Williams’ daily doodles; Willie’s American Guitars offer two-minute guitar lessons on Facebook; Amazon limits non-essential shipments; the ENKI Brewing Company taproom goes curbside; coronavirus resources and free entertainment; pandemic gallows humor; Google’s California-only Covid 19 triage website; the two faces of Fox News; the Army’s social media manager gets canned; idiots that will cost lives; TV commercials that have not aged well in the coronavirus era; live webcams broadcasting deserted public spaces; the Department Of Justice wanting to suspend costitutional rights; …and much, much more.

Corona Beer Crisis

By David Erickson | February 29, 2020 |

Beyond Social Media - Corona Beer Virus - Episode 298

Episode 298: BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.

Burger King’s Disgusting Moldy Whopper

By David Erickson | February 22, 2020 |

Beyond Social Media - Burger King's Moldy Whopper - Episode 297

Episode 297: BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.

New Prince Music

By David Erickson | October 20, 2019 |

Episode 285: BL and David discuss a surprise new release from the Prince estate’s vault; dead musicians on tour; Annie Leibovitz Pixel 4 project; the evolution of job descriptions; Facebook’s new oversight committee; LinkedIn launches Events; AMC streaming (sort of); free education; Amazon Top Toy List fails to mention the $2 million charge to rank; the Alpha generation; Nancy Pelosi vs Trump photo called a masterpiece; Elizabeth Warren trolls Facebook to make a point…and much, much more.

Bud Light Inebriates Aliens

By David Erickson | July 20, 2019 |

Episode 276: BL and David discuss Bud Light’s offer to aliens escaping Area 51 of a specialty brew; NASA’s release of a video recreating the moon landing; Oscar Meyer Air BnB-rentable Weinermobile; The VOID’s immersive movie experiences; Twitter’s desktop redesign; Pampers smart diapers; lifestyle content on LinkedIn; Amazon pays users for their data; browser extensions leaking personal data; the Russian FaceApp; newsletter signup clutter; the Spearphone attack; copy and paste websites; and much, much more.

Stranger Things & New Coke

By David Erickson | May 27, 2019 |

Episode 269: BL and David discuss Coca-Cola bringing back New Coke for season three of Stranger Things and the new Stranger Things-themed Lego set; Vita Coco’s social media pissing match; Amazon’s plans for a voice-activated wearable for healthcare; Spotify’s new podcast production platform; podcasts finally showing up in Google search results; Burger King McDisses Ronald; Salvador Dali comes alive!; Facebook’s Actionable Insights; Apple Podcast’s questionable use of episode landing pages; Hershey’s desperate emoji bars;…and much, much more.

Facebook's Fake Privacy

By David Erickson | May 5, 2019 |

Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.