April 2016 - Beyond Social Media

Brands React To Prince's Death

By David Erickson | April 24, 2016 |

Co-hosts B.L. Ochman & David Erickson discussed the passing of music legend Prince, brand reactions to his death–both good and bad–and the outpouring of grief and celebration online; they discuss the social media outrage over KFC’s bad joke; Facebook’s updated newsfeed algorithm; a popup window worst practice; MTV podcasts; the rainbow-colored food fad; Juiced TV; suicide prevention via social media; a billboard you can conduct; plus great new apps and important stats and a lot of stuff in between.

Hillary Clinton's Subway Error Page & Google Play Podcasts

By David Erickson | April 17, 2016 |

Beyond Social Media - Hillary Clinton 404 Error - Episode 139

Co-hosts B.L. Ochman & David Erickson discussed Hillary Clinton’s New York subway turnstile 404 error page; UC Davis’ SEO crisis; Google Play podcasts go live; Audible Channels; Facebook’s branded content tool and trending live video streams; an IP mapping horror story; TD Bank customer service; a vandal who went viral; Google Cardboard apps; the #DoYourJob campaign; Accenture’s hologram leaders; plus great new apps and important stats and a lot of stuff in between.

Live Video Marketing With Facebook & Twitter

By David Erickson | April 10, 2016 |

Beyond Social Media - Live Video Streaming - Episode 138

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s NFL live-streaming deal; the New York Times’ new podcasting unit; the exploding watermelon; Facebook’s rollout of live video; puppy videos; a Mashable staff memo; an insane inbox; Amazon Dash buttons; boring podcasts; bad lawyer websites; feline hackers; a time-lapsed bridge building; plus great new apps and important stats and a lot of stuff in between.

Gmail's Minion Mic-Drop

By David Erickson | April 3, 2016 |

Co-hosts B.L. Ochman & David Erickson discussed Gmail’s Minion mic-drop April Fools fiasco; Mattel’s phishing scam scare; Google Cardboard Plastic; Microsoft’s bet on conversational computing; Twitter Stickers; a smartphone gun; Facebook for Business posts; the State Department’s #SpringBreakBadly campaign; Instagram’s minute-long videos; #ProjectLiteracy, the #TheBananaPeelChallenge; plus great new apps and important stats and a lot of stuff in between.