Alberto Monserrate Interview

Beyond Social Media - Alberto Monserrate Interview - Episode 353

Host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them.

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Walmart Drive-Ins

Beyond Social Media - Walmart Drive-Ins - Episode 318

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

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Apple Developers Conference Updates

Beyond Social Media - Apple Developer Conference - Episode 313

BL and David discuss the most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; some Covid-19 masks that are creepy AF; mobile messaging app stats;..and much, much more.

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Super Bowl LIV Marketing

Beyond Social Media - Super Bowl LIV Marketing - Episode 294

Episode 294: BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more.

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Hillary Clinton Goes Between Two Ferns & Trump Jr. Creates A Skittles Snafu

Beyond Social Media - Hillary Clinton Between Two Ferns - Episode 158

Episode 158: BL and David discuss the Trump Jr. Skittles controversy; North Korea’s paltry Internet; the NatWest scam; Apple’s nerdy professor emoji; hacking Teslas; a celebrity Get Out The Vote campaign video; Hillary Clinton on Between Two Ferns; Starbucks Upstanders campaign; stadium designs and the NFL TV experience; a social newsgathering coalition; the return of the naked Trump statues; Google Street View respects cow privacy; NASA’s live streaming press conference; Facebook Live comes to the desktop; vintage photos animated, and much, much more.

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Periscope Takes The Political Stage & More Live-Streaming Updates

Beyond Social Media - Periscope House Democrats Sit-In - Episode 148

Episode 148: BL and David discuss Periscope’s moment on the national political stage during the House Democrats’ gun control sit-in; 360fly’s racist video ad; Facebook and YouTube live-streaming updates; Twitter’s new live video streaming button & 140 videos; a robot recall; Lender’s frozen bagels; Apple’s expanded Coding Camp; Pinterest’s new retargetting capabilities; Mark Zuckerberg’s paranoia; Facebook 360 photos; Twitter’s emoji targeting; and much, much more.

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Lands' End Drops Gloria Steinem

Beyond Social Media - Lands' End Drops Gloria Steinem - Episode 132

Episode 132: Co-hosts B.L. Ochman & David Erickson discussed Lands’ End PR problem with Gloria Steinem; Google’s elimination of sidebar ads from search results; ISIS threats against Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey; India banning girls from using cell phones; Harry Shearer catches Joe Scarborough and Mika Brzezinski chatting up Donald Trump; David Duke trending on Twitter; the #HelpKenyaNotKanye campaign; Google Docs’ voice typing; some Autocorrect humor; Donald Trump’s Twitter insults; Atlas, the two-legged robot; Facebook Reactions; plus great new apps and important stats and a lot of stuff in between.

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Bernie Sanders' Data Grab

Beyond Social Media - Bernie Sanders Data Grab - Episode 124

During Episode 124, co-hosts B.L. Ochman & David Erickson discussed the Bernie Sanders campaign breach of Clinton campaign voter data; Apple shutting down Topsy; a Stoner Sloth PSA campaign; Santa as a woman; Ticketmaster’s crash and burn; 2015 Photoshop fails; Southerners scared of solar energy; the Year in Search; virtual trips to Mars; a Star Wars safe driving PSA; Facebook’s Yelp killer; Google’s predictive traffic patterns; Google’s Uber killer; plus great new apps and important stats and a lot of stuff in between.

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