Archive for December 2013
Justine Sacco's Tweetstorm & Dogecoins
This episode: Justine Sacco’s career-limiting tweet; an eCommerce fail; Gmail’s caching tendencies; Timberwolves Entertainment Network; Mall Of America app; Dogecoins; Pro Infirmis’ Because Who Is Perfect campaign; cool tools & Daily Numbers.
Read MoreeCommerce Worst Practice: Failure To Engender Trust
A case study of a worst eCommerce practice: How not to inspire trust in your potential customers.
Read MoreUh Oh, SpaghettiOs! & Ron Burgundy PR – Beyond Social Media Show # 28
Beyond Social Media Show, Episode 28 Worst Digital Cases Microsoft developing smart bra to prevent emotional over-ating SpaghettiOs apologizes for Pearl Harbor Tweet Auto insurance company uses Paul Walker’s death ss Opportunity to promote itself on Twitter Billy Joel to serve as house band at Madison Square Garden Best Digital Cases Terrific Anchorman2 PR Punch…
Read MoreJoin us today at 2PM EST for Beyond Social Media Show # 28
Join Dave Erickson, Albert Maruggi and B.L. Ochman for The Beyond Social Media Show, a fast-paced 1/2 hour live Hangout on Air. We’ll cover best and worst cases in social media last week, plus shiny new objects you’ll want and stats you need to know. Last week was a big one for brands behaving badly.…
Read MoreUh Oh Spaghettios! BIG Pearl Harbor Day Tweet BrouHaHa
Join B.L. Ochman, Albert Maruggi and David Erickson for The Beyond Social Media Show # 28, our live 1/2-hour Hangout on Air on Tuesday, Dec. 10 at 2 PM EST when we’ll discuss Spaghettio’s clueless Pearl harbor Day Tweet brouhaha. That’s the day the brand learned that what goes online, stays online. The Tweet spread…
Read MoreAnchorman 2 Earned Media PR Campaign [VIDEO]
Anchorman 2 star Will Ferrell serves as the actual anchor for a newscast of North Dakota’s KXMB TV as part of an earned media campaign to generate publicity for the movie.
Read MoreBilly Joel May Be Right For Madison Square Garden [VIDEO]
Is Billy Joel’s plan to play one show a month at Madison Square Garden ad infinitum brilliant or stupid?
Read MoreAmazon's Delivery Drones & The Gap Listens & Reacts – Beyond Social Media Show Episode 27
This episode: Century 21’s tryptofan slow jam, RNC’s Rosa Parks tweet; T-Mobile & AT&T Twitter fight; Dana Morales plays us all; Amazon’s drones; Facebook news feed tweaks; 3D Printing Day; Apple buys Topsy; The Gap listens & responds; Verizon’s Mall of America studios; shiny new stuff & The Daily Numbers.
Read MoreThe Art of Listening and Reacting by Gap
You have to the enjoy the story behind a recent Twitter engagement with The Gap and a thoughtful commuter in New York City, Arsalan Iftikhar – He tweeted about a Gap billboard ad that was defaced with racial slurs at a New York City subway stop. What does Gap do that makes this a social…
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