Coral Graszer Interview

Beyond Social Media - Coral Graszer Interview - Episode 357

Host David Erickson interviews Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

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Block19 Backlash

Beyond Social Media - Block19 Backlash - Episode 356

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

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Tulsa Race Massacre

Beyond Social Media - Tulsa Race Massacre - Episode 352

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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Disaster Girl Cashes In

Beyond Social Media - Disaster Girl - Episode 348

BL and David discuss Disaster Girl’s big payday; Nerf’s new chief TikTok officer; Clubhouse’s NFL draft partnership; Clubmarket’s Clubhouse influencer exchange; digital product placement; Spotify’s paid podcast subscriptions; Flipboard flips to sponsored newsletters; vaccination public service tweets; Punch Pizza’s recruiting marketing email; a clever social media and visual communication tactic; Facebook’s failure; slander for profit; Basecamp’s ban; Apple’s privacy sanctimony exposed;…and much, much more.

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Boomfluencers

Beyond Social Media - Boomfluencers - Episode 346

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

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Michael Solomon Interview

Beyond Social Media - Michael Solomon Interview - Episode 337

Beyond Social Media Show co-host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

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Augmented Reality 2.0

Beyond Social Media - Augmented Reality 2.0 - Episode 332

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

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Mucinex Fashion Show

Beyond Social Media - Mucinex Fashion Show - Episode 328

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

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TikTok Deal?

Beyond Social Media - TikTok Deal - Episode 317

Episode 317: BL and David discuss the pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; denying Holocaust deniers; Country Time’s little bailout fund; virtual influencers’ time may have come; the whole Stella Immanuel strangeness; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

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Great COVID-19 Unfluencing

Beyond Social Media - The Great COVID-19 Unfluencing - Episode 306

BL and David discuss the effect COVID-19 has had on the Influencer economy; the leaders weighing in on #PressFreedomDay; how the NFL conducted its first-ever virtual draft; New York City’s Stay The F*ck Home festival; Budweiser’s coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial; the Verification Handbook is now free for all; Apple TV+’s new docuseries Home; billboards saluting doctors; successful email signature signoffs; meet Google Meet, now available to everyone; what honest Zoom meetings would look like; unemployed special effects; Frankestein Live; the coming voice tech explosion; the definition of small- and medium-sized businesses; the coming burn-in catastrophe; daytime streaming statistics;..and much, much more.

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