Beyond Social Media - Augmented Reality 2.0 - Episode 332

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

Read More
Beyond Social Media - Mucinex Fashion Show - Episode 328

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

Read More
Beyond Social Media - TikTok Deal - Episode 317

Episode 317: BL and David discuss the pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; denying Holocaust deniers; Country Time’s little bailout fund; virtual influencers’ time may have come; the whole Stella Immanuel strangeness; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Read More
Beyond Social Media - The Great COVID-19 Unfluencing - Episode 306

BL and David discuss the effect COVID-19 has had on the Influencer economy; the leaders weighing in on #PressFreedomDay; how the NFL conducted its first-ever virtual draft; New York City’s Stay The F*ck Home festival; Budweiser’s coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial; the Verification Handbook is now free for all; Apple TV+’s new docuseries Home; billboards saluting doctors; successful email signature signoffs; meet Google Meet, now available to everyone; what honest Zoom meetings would look like; unemployed special effects; Frankestein Live; the coming voice tech explosion; the definition of small- and medium-sized businesses; the coming burn-in catastrophe; daytime streaming statistics;..and much, much more.

Read More
Beyond Social Media - Burger King's Moldy Whopper - Episode 297

Episode 297: BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.

Read More
Beyond Social Media - Tesla Cybertruck - Episode 290

Episode290: BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more.

Read More
Beyond Social Media - 2019 Most Horrific Marketing Stories - Episode 286

Episode 286: BL and David discuss the six most horrific marketing stories of the year; Senator Mitt Romney’s Twitter persona, Pierre Delecto; the creepy and compelling Skin-On interface; Google’s olfactory artificial intelligence algorithm; Washington Post’s Arc CMS becomes a subscription service; Amazon launching a news app; Google testing lead-generation form ads;…and much, much more.

Read More
Beyond Social Media - New Amazon Echo Products - Episode 282

Episode 282: BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more.

Read More
Beyond Social Media - Brand Food Fight - Episode 278

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

Read More
Beyond Social Media - Artificial Intelligence - Episode 277

Episode 277: BL and David discuss the hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech; a brilliantly creative LinkedIn post that illustrates the power of breaking expectations; OpenAI’s technology that is too dangerous to release; the Washington Post’s securing and publishing of the DEA database that tracks prescription opioid shipments; an AI app that turns your photo into a Renaissance portrait; the emerging career of audio book narration; MailChimp and Vice teaming up on Second Acts; illustrations imagining high tech brands as retro technology; House Wine and Cheez-Its in a box; Influencer scamming; Representative Tulsi Gabbard’s Google Gimmick; and much, much more.

Read More