April 2017 - Beyond Social Media

Trump's Alien Hotline; A Sexy Rhino On Tinder & Pope's TED Talk

By David Erickson | April 28, 2017 |

Episode 185: BL and David discuss the gaming of the government’s Alien Hotline, a horny rhino who went viral on Tinder, the Pope’s stirring TEDtalk, #TruthIs, Heineken’s smart #OpenYourWorld campaign, LinkedIn’s new targeting, The NY Times on Snapchat Discover, Twitter’s bot infestation, great new apps and stats you should know…and much, much more.

Facebook's Live Video Problems

By David Erickson | April 21, 2017 |

Episode 184: Co-hosts B.L. Ochman and David Erickson discussed Facebook’s live video problems; the Juicero press test; Minnesota cops celebrate 4/20 Day; Google’s talentless drawing app; the personalization of Google Home; branded Easter eggs; Steve Ballmer’s USA Facts; a potential Google ad-blocker; An Inconvenient Tooth; Facebook getting Instant Articles pushback; a false twins story; a scary phishing expedition; …and much, much more.

United Airlines Drags Passenger Off Flight, Enters PR Hall Of Shame

By David Erickson | April 13, 2017 |

Beyond Social Media - United Airlines Drags Passenger - Episode 183

Episode 183: Co-hosts B.L. Ochman and David Erickson discussed United Airlines’ brutally dragging a paying customer off a flight, the social media outrage that ensued, and the monumentally disasterous public relations response; White House spokesman Sean Spicer’s disasterous Hitler comparisons; Twitter’s deleting tweets critical of United Airlines on the one hand, and Twitter’s standoff with Homeland Security in defense of freedom of speech on the other hand; a Whopper of a Burger King ad; Amazon’s new social media influencer program; Ooola Ooola Zod aliens; several very clever bots; …and much, much more.

Pepsi Pulls Kendall Jenner Ad, Amazon On NFL & #ThatsHarassment

By David Erickson | April 7, 2017 |

Beyond Social Media - Kendall Jenner Pepsi Ad - Episode 182

Episode 182: BL and David discuss the Pepsi ad brouhaha, David Schwimmer’s #ThatsHarassment videos; the timerity of 45 declaring April to be National Sexual Assault Awareness and Prevention Month; #AprilTheGiraffe is still pregnant AF; Amazon catches the NFL; Mastadon catches on; the global war on fake news; the mess of fake news that was actually real…and much, much more.