The Pros & Cons Of Starbucks' Race Together Campaign
Beyond Social Media Show, Episode 88
Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.
Worst Digital Cases
- Toyota Ad Hits Bad Guitar Note
- The American Way
- FTC Report Reveals How Google Manipulated Search Results
- True Crime: Robert Durst Confesses On HBO
- Starbucks ‘Race Together’ Promotion Sparks Controversy
Best Digital Cases
- Starbucks To Launch Hiring Effort
- YouTube Adds YouTube For Artists & Cards To Video Annotations
- YouTube Cards
- NASA Live Broadcast With Astronauts Heading To Space Station
- Google Launches Branded Content Video Series
- Monica Lewinski’s TED Talk On The Price Of Shame
- Facebook Buys a Company That Could Solve an Annoying Online Ad Problem
Shiny New Stuff
Projects
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The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
David Erickson
- David Erickson on Google Plus
- @derickson
- @TheDailyNumbers
- e-Strategy Content Marketing Blog
- e-Strategy Trends
- Success @ Creative PR
- eStrategy YouTube – Marketing Videos
B.L. Ochman
- BL Ochman on Google Plus
- Maximum-Plus.com – Online Event Production & Coaching for Google+ Success
- @WhatsNext
- What’s Next Blog
- Whats Next Blog on YouTube