FTC Archives - Beyond Social Media

Amazon Astro Robot

By David Erickson | October 17, 2021 |

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

Burger King’s Disgusting Moldy Whopper

By David Erickson | February 22, 2020 |

Beyond Social Media - Burger King's Moldy Whopper - Episode 297

Episode 297: BL and David discuss Burger King’s disgusting moldy Whopper campaign; podcast studios coming to Staples; an FTC crackdown on influencers; clever “About Us” branding; smart speaker spying; eSports home teams; yet another streaming service; an ode to Wikipedia; Coronavirus riots in Ukraine…and much, much more.

Net Neutrality Fallout & Tweetstorms

By David Erickson | December 19, 2017 |

Episode 213: David Erickson discussed the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter’s new tweetstorm button and how to use it; the rollout of Twitter’s new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney’s Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple’s acquisition of Pop Up Archive’s podcast search engine; Gmail’s newsletter unsubscribe feature; Facebook’s new domain verification requirement for page owners; BuzzSumo’s study of the most-shared articles of 2017; Facebook’s admission that it can make you depressed; plus great new apps and stats you should know…and much, much more.

Welcome To 4th Grade & Kardashians Instagram

By David Erickson | August 28, 2016 |

Beyond Social Media - Welcome To 4th Grade - Episode 155

Episode 155: BL and David discuss a welcome video to an Illinois teacher’s fourth grade class that went viral; the Kardashian’s lack of sponsor disclosure on their Instagram accounts; President Obama’s venture into virtual reality; WhatsApp’s privacy reversal; YouTube’s social ambitions with Backstage; Vogue’s Photoshop fiasco; Twitter’s portable Direct Messaging; a transgender Ken controversy; Google’s policy of punishable popups; Uber’s lickable breathalizer cards; the WizKid Science YouTube channel; a Minnesota dog that was elected mayor; and much, much more.

Long-Form Twitter & FTC Guidelines For Native Ads

By David Erickson | January 10, 2016 |

Beyond Social Media - Long-Form Twitter - Episode 125

On Episode 125, co-hosts B.L. Ochman & David Erickson discussed Sean Penn’s Rolling Stones interview with El Chapo; Hasbrow’s Star Wars Monopoly mess up; long-form Twitter; MSNBC’s Trump TV; Donald Trump’s golfing amnesia; under-powered virtual reality; whites dating whites; online harassment; Twitter’s abuse rules; Rhett & Link; FTC’s native advertising guidelines; Thomson Reuters error page; plus great new apps and important stats and a lot of stuff in between.

The Pros & Cons Of Starbucks' Race Together Campaign

By David Erickson | March 21, 2015 |

Beyond Socila Media Show - 88 - Starbucks Race Together

Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.