Apple

Episode 309: BL and David discuss a leak of details for Apple’s reported upcoming augmented reality glasses; DEVO’s face shield PPE; a literal happy hour courtesy of the Finns; the bookcases of the cloistered and famous; a Twitter parasite; cutout customers popullating a restaurant; Playboy’s sexy safe six; Feedly’s Leo AI; Instagram guides; Facebook’s new eCommerce bid; exclusive Twitter threads; the future of conferences; how the debunked viral Plandemic conspiracy spread;…and much, much more.

Read More
Beyond Social Media - Coronavirus Visuals - Episode 305

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

Read More
Beyond Social Media - Coronavirus Crisis - Episode 300

Episode 300: Co-hosts B.L. Ochman and David Erickson discussed the coronavirus crisis, including: The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump; Siri’s response to Do I Have The Coronavirus?; Smart thermometers that may be able to identify local outbreaks; Covid 19 pandemic maps; Twitter helping brands communicate during the crisis; a New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers; the responsibility of the media in broadcasting the White House coronavirus “briefings” live; Moe Williams’ daily doodles; Willie’s American Guitars offer two-minute guitar lessons on Facebook; Amazon limits non-essential shipments; the ENKI Brewing Company taproom goes curbside; coronavirus resources and free entertainment; pandemic gallows humor; Google’s California-only Covid 19 triage website; the two faces of Fox News; the Army’s social media manager gets canned; idiots that will cost lives; TV commercials that have not aged well in the coronavirus era; live webcams broadcasting deserted public spaces; the Department Of Justice wanting to suspend costitutional rights; …and much, much more.

Read More
Beyond Social Media - Online Political Ads - Episode 287

Episode 287: BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more.

Read More
Beyond Social Media - New Prince Music - Episode 285

Episode 285: BL and David discuss a surprise new release from the Prince estate’s vault; dead musicians on tour; Annie Leibovitz Pixel 4 project; the evolution of job descriptions; Facebook’s new oversight committee; LinkedIn launches Events; AMC streaming (sort of); free education; Amazon Top Toy List fails to mention the $2 million charge to rank; the Alpha generation; Nancy Pelosi vs Trump photo called a masterpiece; Elizabeth Warren trolls Facebook to make a point…and much, much more.

Read More
Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

Read More
Spotting Fake Videos

Episode 274: BL and David discuss Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day; the Apollo 11 Augmented Reality app; a historic account of brand tweets; the periodic table of SEO success factors; Twitter and reddit’s crackdown on social media abuse; LinkedIn’s engagement algorithm update; VW’s user generated content commercial; B.L.’s viral tweets; Google’s voice strategy; a voice technology project that respects your privacy; cops commenting racial slurs; Wayfair’s employee walkout; the Google Phishing expedition; blasting emails;…and much, much more.

Read More
Beyond Social Media - Boston Dynamics Spot - Episode 271

Episode 271; BL and David discuss the NYC subway landshark that went viral; drone deliveries via Amazon Prime Air; Vox Media Union reaches an agreement; Boston Dynamics’ commercial Spotbot; the Obama’s partner with Spotify; Apple Podcasts transcripts; Amazon Echo’s erase feature; Instagram’s influencer ads; Google’s new search results diversity update; Counterfeits on Amazon; fear-based social media sites like Nextdoor, Citizen, and Amazon Ring’s Neighbors; YouTube’s New Hate Speech Policy;…and much, much more.

Read More
Beyond Social Media - Apple Services - Episode 264

Episode 264: David discusses Apple TV+, Apple Arcade, Apple News+, Apple AirPods 2, Apple Card; audio content marketing; Arizona State University’s science fiction anthology about future solar power; Twitter video subtitles; LinkedIn Lookalike audiences; Google’s AMP for Email; Intel’s Vaunt smart glasses; the unwinnable fight against Russian trolls; the authoritarians’ digital mercenaries; Boston Dynamics’ stacking bot; idiot humans and their fatalgrams;…and much, much more.

Read More
Beyond Social Media - Yelp Health Scores - Episode 236

Episode 236: BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.

Read More