Amazon Astro Robot

Beyond Social Media - Amazon Astro Robot - Episode 363

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

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TikTok Algorithm

Beyond Social Media - TikTok Algorithm Remake - Episode 358

BL and David discuss the Wall Street Journal’s superb investigative journalism revealing how TikTok’s recommendation algorithm works; TikTok’s push to get users to recreate classic commercials; non fungible tokens for Coca-Cola and Twitter; the rise of low-fidelity video ads; Google’s adoption of email authentication protocols; more Google My Business call data; Amazon measures in-store customer experience; social media’s anti-semitism problem; Kraft ice cream; middle-aged dancing guys; influencer spending…and much, much more.

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Block19 Backlash

Beyond Social Media - Block19 Backlash - Episode 356

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

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Tulsa Race Massacre

Beyond Social Media - Tulsa Race Massacre - Episode 352

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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Disney’s Robotic Groot

Beyond Social Media - Disneys Robotic Groot - Episode 350

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

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Disaster Girl Cashes In

Beyond Social Media - Disaster Girl - Episode 348

BL and David discuss Disaster Girl’s big payday; Nerf’s new chief TikTok officer; Clubhouse’s NFL draft partnership; Clubmarket’s Clubhouse influencer exchange; digital product placement; Spotify’s paid podcast subscriptions; Flipboard flips to sponsored newsletters; vaccination public service tweets; Punch Pizza’s recruiting marketing email; a clever social media and visual communication tactic; Facebook’s failure; slander for profit; Basecamp’s ban; Apple’s privacy sanctimony exposed;…and much, much more.

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Clubhouse Competition

Beyond Social Media - Clubhouse Competition - Episode 344

BL and David discuss LinkedIn and Spotify going after Clubhouse and a Clubhouse tutorial; a mafioso whose YouTube channel gave him away; new stoner emoji coming for Apple’s iOS; an AI-powered service that animates still headshots; the forthcoming Brave privacy-focused search engine; NFT brand stunts generating publicity; Facebook is removing analytics; Lil Nas X’s satanic shoes; Volkswagen’s April Fools prank backlash; a massive Facebook user data leak; Krispy Kreme’s anti-vaxxer Mondays; Mars candy’s pesterbot;…and much, much more.

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New Social Media Features

Beyond Social Media - New Social Media Features - Episode 340

BL and David discuss how Amazon Prime and Netflix are grokking TikTok; the TikTok trend of creating fake album covers out of random camera roll photos; potential new Twitter features could include super followers, an undo button, and shoppable tweets; LinkedIn’s new freelancer marketplace, Stories for Pages, and Swipe-ups; LinkedIn recommending newsletter subscriptions; YouTube Shorts; Taco Bell To Go concept restaurants; Microsoft’s hacked email servers; …and much, much more.

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Super Bowl LV Strangeness

Beyond Social Media - Super Bowl LV Strangeness - Episode 336

Episode 336: BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

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Snapchat Millionaires

Beyond Social Media - Snapchat Millionaires - Episode 334

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

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