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How Fake News Spreads & Emojis, Emojis, Emojis

By David Erickson | December 16, 2016

Beyond Social Media Show, Episode 168

BL and David discuss Bowie, Shruggie and Crooked Hillary emojis; the battle to break fake news; Google declines to remove hate news; Facebook admits it needs human editors; @ImposterBot fights off hateful troll bots; how Santa Claus learns marketing; Yahoo’s super-late hack disclosures; Wonder Woman fired by UN; tech titans meet Trumplethinskin. Plus great new apps and stats you should know.

Worst Digital Cases

Google Won’t Alter Holocaust Denier From Top Search Result

A post by American Neo-Nazi group, Stormfront, tops the Google search results for “Did the Holocaust Happen?” And Google has done nothing to change that. Should they?

  • Gizmodo: Google Won’t Alter Holocaust Denying Results


https://twitter.com/dannysullivan/status/808744276016308224

Google’s Algorithm Unintentionally Rewards Fake News

Google’s RankBrain algorithm update in June 2016 may have played a role in the search engine’s inadvertent boosting of fake news stories.

  • Google made changes to its search algorithm that unintentionally made it vulnerable to the spread of fake news, sources say
  • Google Knowledge Graph

Twitter Cut Out of Tech Titans Meeting With Trump Because of Emoji Refusal

Twitter was told its co-founder Jack Dorsey was “bounced” from Wednesday’s meeting between top tech executives and President-elect Donald Trump in retribution for refusing to allow an emoji version of the hashtag #CrookedHillary during the contentious 2016 campaign.#Trumplethinskin

  • Source: Twitter cut out of Trump tech meeting over failed emoji deal

Source: Twitter cut out of Trump tech meeting over failed emoji dealhttps://t.co/v0PAQNfRsx via @nancyscola

— Hadas Gold (@Hadas_Gold) December 14, 2016

WTF, Yahoo!?!

Yahoo! Can’t seem to keep the virtual doors to its customers’ data locked. They’ve just announced another massive hack affecting one billion customers. The hack occurred three years ago.

  • Yahoo Discloses Breach of Another 1 Billion Accounts
  • Important Security Information for Yahoo Users

Dropbox Twitter Diversity BrouHaHa

Dropbox posted a photo from its staff Christmas party with 5 white people and one Asian woman. The headline said “Diversity at DropBox“.

Our photo doesn’t fully represent the diverse workforce we strive for at Dropbox. Improving our diversity continues to be a top priority. pic.twitter.com/bxsMi9pwYc

— Dropbox (@Dropbox) December 14, 2016

Best Digital Cases

How to Market Like Santa Claus

Ever wonder how Santa Claus got so popular? Marketing, my friends. Santa is a marketing genius. He has to be. He has a diploma.

  • The business of being Santa
  • Discover Santa Convention 2016
  • School4Santa
  • Santa and Mrs. Claus are using LinkedIn to find work
  • Is Mall of America’s Black Santa now all of America’s Santa?

A Decent Breakdown Of All Things Real & Fake News

Anonymous created this excellent illustration of the spectrum of fake news, hyper partisan news, liberal or conservative skewing news, and straight-up journalism.

Real and Fake News

UN Fires Wonder Woman from Ambassadorship for Empowerment of Women and Girls

The UN has dropped Wonder Woman as Special Ambassador to Women and Girls after only 2 months, in the light of widespread public protest that a fictional character was chosen instead of a human.
https://twitter.com/CrGa98/status/808537258945089536

https://twitter.com/hhSonja/status/808572566659010560

Facebook To Use 3rd Party Fact Checkers To Combat Fake News

Facebook has finally pulled its head from the sand and tacitly admitted what was plain for everyone to see: The network’s role in promoting fake news stories. Now Zuckerberg and company are doing something about it.

  • Facebook is going to use Snopes and other fact-checkers to combat and bury ‘fake news’
  • News Feed FYI: Addressing Hoaxes and Fake News
  • International Fact-Checking Network fact-checkers’ code of principles

Harassed Jewish Journalist Creates Twitter Bot to Troll the Trolls

As the second most harassed Jewish journalist on Twitter, according to the Anti-Defamation League, Yair Rosenberg teamed up with web developer Neal Chandra to create a Twitter bot called Imposter Buster to fight anti-semitism. He named it #ImposterBot.

  • We Built a Bot That Trolls Twitter’s Worst Anti-Semitic Trolls

https://twitter.com/ImposterBuster/status/804486065688035328

Apple Introduces The Shrug Emoji

The new iOS update includes a slew of new emoji, including one it’s hard to imagine we’ve heretofore done without: The Shruggie.

  • Apple releases iOS 10.2, including important new emoji
  • Emojipedia

The Rock Star Emoji

That looks suspiciously like a certain late glam-rock musician, what with the hair and the lightening-bolt face paint. Is it reminiscent of a certain Ziggy Stardust, perhaps? A Starman?

  • iOS 10.2’s Bowie emoji isn’t actually him (but it totally is)

Emoji Translator Wanted

Who knew emoji needed translating?

  • Now Hiring: Emoji Translator
  • Emoji Translator/Specialist

Queen Donald Trump Making America Great Britain Again

Now that Donald Trump is elected, America is almost great again. However, people don’t want it to be just great, they want to make “America Great Britain Again”. Luckily, with the help of Photoshop graphic designer Michal Krauthamer is determined to make this dream come true.

  • 10+ Hilarious Trump And Queen Mash-Ups That Will Make America Great Britain Again


Freshpet’s Holiday Feast for Shelter Dogs

Freshpet helps 30 very deserving pets celebrate the holiday season with a Freshpet feast. They contribute a meal to a shelter dog for each view of the video. When the news gets too depressing, watch these videos.

Shiny New Stuff

Quik

The free Quik app creates awesome videos in a few taps, and even adds mood music.

Internet Of Soles

Now you can get a pair of internet-connected insoles that are heated and powered by your walking.

  • You too can own Bluetooth-connected, heated insoles
  • Kickstarter: +Winter heated insoles, ultra thin wireless charging

Boomerang

An Instagram spinoff, Boomerang takes a burst of still photos, then stitches them together in a short, looping video. The end result is somewhere between a GIF and a stop-motion movie

Instagram Live Goes Live & Twitter Livestreaming Goes Native

Instagram live video is rolling out to everyone in the Stories camera mode. The new update to the iOS Twitter app lets users start a Periscope-powered live video stream directly from a tweet.

  • Instagram Live video is rolling out to everyone in the US
  • You can now broadcast live video from the Twitter app

Mapping Twitter Keywords Across The U. S. of A.

This Quartz tool lets you compare and contrast how different words are used on Twitter by geography.

  • Great American Word Mapper

Projects

David’s agency blog was included in this list.

  • Top 100 PR & Marketing Blogs
  • Success @ Creative PR Blog

The Daily Numbers

  • 25% Of Americans Admit To Sharing Fake News

Sharing Fake News

BEYOND SOCIAL MEDIA HOSTS

David Erickson

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B.L. Ochman

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Posted in Marketing News and tagged Anti-Semitism, Apple, Black Santa, Boomerang, Bots, Bowie Emoji, Content Marketing, Data Breach, Data Security, David Bowie, Discover Santa 2016, Diversity, Donald Trump, Dropbox, Email Marketing, Emoji, Emoji Translator, Facebook fake news, Fake News, Google Algorithm, Google Fake News, Google fake news SERPs, Google RankBrain, Holocaust, Instagram, Instagram Stories, Instagram Video, Jack Dorsey, Journalism, Keyword Research, Live Streaming Video, marketing Santa Claus, Mobile Apps, Mobile Marketing, Online Advertising, Public Relations, Public Relations Blogs, Queen Trump, Quik, Racism, Santa Claus, Santa LinkedIn, Santa School, School4Santa, Search Engine Marketing, Search Engine Optimization, Shruggie Emoji, Singer Emoji, Social Media Marketing, Social Sharing, Trolls, Trumplethinskin, Twitter, Twitter Bots, Twitter Video, UN Ambassador, United Nations, Video Marketing, White supremacists, Wonder Woman, Yahoo data breach, Yahoo Hack, Yahoo!

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