Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017

Beyond Social Media Show, Episode 207

BL and David discuss Burger King’s #NoBully anti-bullying PSA; Twitter’s moves toward ad transparency; how Spotify “gets you”; Facebook’s split screencasting; social 3D posts on Facebook; three new Twitter features; a Bison in love; BK Ribs Wendy’s; EPA erases climate change from its website; re-targeting sharers; the creepy Amazon key; the even creepier candid camera in your phone; the failure of Snap Spectacles – now available for 99 cents on eBay …and much, much more.

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Best Digital Cases

Twitter Announces New Initiative to Flag Political Ads

Twitter announced its new Transparency Center and the steps it will take to dramatically increase political ad transparency. It then banned Russian backed RT & Sputnick from running ads on the platform. The Russian government responded angrily.

Burger King Stands Up To Bullying

Burger King has created a PSA that asks their customers to take a closer look at bullying.

NoBully.org

Burger King Skewers Wendy’s

Last week, Burger King ribbed its rival, Wendy’s, about spicy chicken nuggets with some funny sponsored Tweets.

https://twitter.com/taytaytayallen/status/917953527657500672
https://twitter.com/melissabalsan/status/919709096252715008

Facebook Live Screen Sharing

Facebook has added an option to share your screen directly on Facebook Live, thus eliminating the need for other software for many users.

Facebook Live cuts out the middle man, adds its own screen-sharing feature

NEW! Facebook screen sharing option on FB Live via https://t.co/Luozcvmz9G (desktop / laptop) pic.twitter.com/1CN2nsaUrT

— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) October 17, 2017

Sparky the Bison Has a Girlfriend

Sparky, the bison who was struck by lightening and survived, has found love at long last. He also has a Snapchat following, Twitter Moments, and lots of fans. The US Fish and Wildlife Service and The Department of the Interior update his story regularly on Facebook and Twitter.

Catching Up With Sparky the Bison

Sparky the bison, moved slower after being struck by lightning.⚡️This made him a bit of a loner. Not anymore…😍 https://t.co/XkEDsDZ2Dd pic.twitter.com/wK67iDkHsA

— U.S. Fish and Wildlife Service (@USFWS) October 17, 2017

Why Spotify Gets You

The science behind Spotify’s amazingly accurate personalized music recommendations.

Spotify’s Discover Weekly: How machine learning finds your new music

Twitter Getting Delicious?

“Fresh out of HackWeek and coming soon — a new way to save tweets to read later,” says Twitter product head Keith Coleman.

Twitter Plans To Release A Bookmarking Tool

It’s On Now At Twitter

The feature will start by highlighting tweets from sports games, then it will move on to TV, breaking news, and more.

Twitter Adds “Happening Now” Feature That Groups Tweets By Event

https://twitter.com/Twitter/status/917810576830611456

LinkedIn Video Ads

LinkedIn announced that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”

Video Ads Are Finally Coming to LinkedIn

Custom Facebook Audiences Of Social Sharers

Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.

Facebook Is Adding New Custom Audience Options to Improve Ad Targeting

New!… Facebook testing new custom audience options for ads – 'Dwell Time' + 'Link Sharing' pic.twitter.com/VpcscY1fyS

— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) October 16, 2017

3D Social Posts

Facebook wants to let you create virtual objects in its Oculus Medium sculpting platform or Facebook Spaces VR hangouts and then share them with friends who don’t have a VR headset.

Facebook ‘3D posts’ let you play with VR objects in News Feed

https://twitter.com/downtohoerth/status/918179678296334336

#3D posts come to the Facebook News Feed! Create objects in #VR and share to Facebook for anyone to see and interact with. pic.twitter.com/kqOXHp93zE

— Ben Smith (@benasmith) October 11, 2017

Worst Digital Cases

We cover the 10 Most Terrifying Marketing Stories of 2017 in a separate post.

EPA Removes “Climate Change” From Climate Website

The Environmental Protection Agency has removed dozens of online resources dedicated to helping local governments address climate change, part of an apparent effort by the agency to play down the very real threat of global warming.

iSpy

Google engineer Felix Krause has detailed an alarming privacy setting in Apple’s iOS that enables iPhone apps with camera permission to surreptitiously take photos and videos of you – without your knowledge.

Googler proves any iPhone app with camera permission can secretly record you

Snap Spectacles Are a Huge Failure

Snap sold only 150K pair of the Spectacles – including one to Dave – despite a brilliant marketing launch. Most users stopped using them in a matter of weeks. You can buy they now on eBay for 99 cents, plus shipping.

Amazon Lets Deliveries Into Your House When You’re Not Home

Creepy or useful? Amazon Key, available for Prime members, unlocks the front door for package delivery and other trusted services. Paired with a new Amazon-built security camera, the service is aimed at taking packages from the doorstep to just inside the home.

New service gives Amazon a Key to your house for deliveries

https://twitter.com/KforKnack/status/923196631583023105

Excitedly Signed up for Amazon Key. Came home expecting packages. Got home saw this……… #Amazon #AmazonKey pic.twitter.com/iFwTCUYHwC

— Malachi Jive (@MalachiJive) October 25, 2017

https://twitter.com/newnewspage/status/923245092592287744

Shiny New Stuff

203 Content Marketing Tools from Custom Logo Cases

Many more compilations of useful sites on their blog

203 Content Marketing Tools

Google Frightgeist

Google’s site helps the overwhelmed among us come up with a costume on the fly, no thought required.

Jazz Roots Bank

Fabulous site created by a group of non-professional dancers to provide examples and references on vernacular jazz steps to make a reliable source of knowledge, accessible to everyone. Includes how-to videos, historical references and vintage videos.

Jazz Roots Bank

Honey Chrome Extension

Honey will alert you to coupons and deals on the sites you shop. Click the Honey button that shows up when you are on a site, and it will scour the web and apply coupon codes to your shopping cart.

Honey Chrome Extension