Beyond Social Media Show, Episode 251
BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.
Best Digital Cases
Influencers Punked By Palessi
Discount shoe store Payless opened a fake pop up called Palessi and got influencers to pay designer prices of $200 to $600 for shoes sold at Payless for $20 to $40. Their reactions, when they learned they’d been punked, are now a series of commercials for Payless.
Payless opened a fake luxury store and made influencers think they were buying designer shoes pic.twitter.com/NpvUGM0LE3
— NowThis (@nowthisnews) November 29, 2018
Social Media Breakfast MSP hosted a panel of foodie influencers.
A powerful new campaign from Traveler’s Insurance imagines the future that would have played out for real-life victims of distracted drivers had they not been killed.
Proud to launch @Travelers #UnfinishedStories with 'The Route' which imagines what could have been for a runner killed far too young by a distracted driver. Watch, share, and please don’t drive distractedhttps://t.co/oNJeP5cKFB
— TBWAChiatDay NY (@TBWAChiatNY) November 19, 2018
Trying on garb in minus 13-degree conditions lets shoppers size up a coat’s warmth factor.
Twitter’s 9 Holiday Tips for Brands
Twitter examined activity on its platform during the 2017 holiday shopping season and shared nine trends for brands to consider for this year.
- 9 Holiday Predictions Every Marketer Should Know
- Twitter Shared 9 Trends It Discovered During Last Year’s Holiday Shopping Season
For the first time since the end of 2016, Twitter CEO Jack Dorsey shed some light on the company’s thoughts about building an edit button for tweets.
Dogs Are For Life
Nonprofit Dogs Trust, issued a funny video showing people treating Christmas presents like dogs. And wrapping a dog as a present. Voiceover says ‘Christmas presents aren’t dogs. And dogs aren’t Christmas presents. A dog is for life, not just for Christmas.’
Augmented Reality Books
Through Wonderscope, children can see the story take place all around them and play an active role in the plot.
Chinatown OtterMan Empire
A wily otter has gained Internet fame as he continues to evade capture after eating 11 of Vancouver’s Dr. Sun Yat-Sen Classical Chinese Garden’s expensive koi dish, including 50 year-old Madonna.
To be perfectly frank, I feel pretty bad. I didn't realize these koi were important..
Can I go now? I wouldn't mind being relocated to the East, where my cousins live. Just in time for the Holidays.
But not in a trap. Not like that. It's so… undignified.#Otterwatch2018 https://t.co/ZYatLConbO
— Chinatown Otter (@ChinatownOtter) November 27, 2018
Facebook Mobile Engagement Options
If you manage a Facebook Page, you now have the option to engage with posts on Facebook as either yourself or as the page you manage.
Lockheed-Martin changed its name and logo to Lockheed Martian for 24 hours to celebrate the landing of the Mars InSight spacecraft, which it built.
Starbucks announced that starting in 2019, the coffee chain would actively block access to pornography sites for anyone using free Wi-Fi in their establishments. Less than 24 hours later, YouPorn banned Starbucks coffee from it’s offices.
Worst Digital Cases
Instagram Influencers Newsjack California Wildfire Fire Hashtags
Instagram Influencers hijacked hashtags related to the California wildfires to promote nudes, clothing brands, sales, and themselves.
View this post on Instagram
Summer Loving in a linen cantaloupe Gingham @miguelinagambaccini ensemble captured by lovely @ellian.raffoul ❤️ Sad to hear about the fires in Malibu and praying for safety and strength for the firefighters battling it out there. We never know what life brings us and every happy moment is a blessing in itself.
we want to thank all of the brave influencers who have donated completely unrelated thirst traps to the victims of the california wildfires pic.twitter.com/3H76x4QtxT
— Like and Subscribe (@likeandsub) November 14, 2018
Walmart’s Blatant Advertising to Children
Advertising to children is big business, but it has ethical and psychological implications.
Walmart’s Toy Lab is a case in point.
- Walmart Toy Lab
- Walmart rolls out a virtual ‘toy lab’ to demo new holiday toy product lineup
- Report of the APA Task Force on Advertising and Children
Shiny New Stuff
YouTube Community Posts
YouTube ads social update posts feature.
Me2Bot, is a conversational, confidential chatbot that provides critical information about sexual harassment and assault and directs users to resources to safely report incidents.
Moo Business Cards
An excellent example of extreme attention to the customer experience
- Kim A. Weiss Autism Fitness – BL’s client launches new website
- e-Strategy Newsletter – David’s twice-monthly marketing newsletter