Apparel Marketing Archives - Beyond Social Media

Augmented Reality 2.0

By David Erickson | November 22, 2020 |

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

We Voted

By David Erickson | November 8, 2020 |

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

McDonald’s Travis Scott Meal

By David Erickson | September 19, 2020 |

Episode 323: BL and David discuss McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; the wonders of a livealbe wage; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode;…and much, much more.

Zion Williamson Nike Shoe Blow Out

By David Erickson | February 22, 2019

Beyond Social Media - Nike Blows It With Zion Williamson - Episode 260

Episode 260: BL and David discuss discuss Nike’s absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society’s Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry’s inexplicable noose sweatshirt; YouTube’s advertising exodus; Google’s Nest Guard hidden microphone; …and much, much more.

Augmented Reality Books & Payless Punks Influencers

By David Erickson | December 1, 2018 |

Beyond Social Media - Augmented Reality Books - Episode 251

Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.

NASA’s Planetary Protection Officer & Twitter Subscription Service

By David Erickson | August 3, 2017 |

Beyond Social Media - NASA's Planetary Protection Officer - Episode 197

Episode 197: BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more.

Amazon Echo Look, Phishing for Google Docs, Traveljacking

By David Erickson | May 6, 2017 |

Beyond Social Media - Amazon Echo Look - Episode 186

Episode 186: BL and David discuss edible clothing, Mall of America’s Traveljacking, Obama’s Final Cut, CNN for the social age, the creativity chair, Signal for Help anti-domestic violence campaign, Amazon’s looking, phishing for Google Docs, gamified bike lanes, distracted driving and much, much more.

Donald Trump Asks Russia To Hack America

By David Erickson | July 31, 2016 |

Beyond Social Media - Russia Hacking Democracy - Episode 152

Episode 152: Co-hosts BL Ochman and David Erickson discuss Russia’s hacking of American democracy and Donald Trump’s treasonous encouragement; the hacking of TechCrunch; Getty Images swiping a 18,000 public domain photos from the Library of Congress; the Olympic tweeting ban; Melania Trump laid bare; Twitter shutting down PostGhost; a YouTube kidnap conspiracy; Stable & Unstable Likers; the Action Aids ad campaign; Ralph Lauren’s custom animated Gif campaign; Twitter’s original food content; Minnesota in a box; the Trojan Olypmics; and much, much more.