Seasonal Marketing Archives - Beyond Social Media

Augmented Reality 2.0

By David Erickson | November 22, 2020

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

Vindictive Valentines

By David Erickson | February 9, 2020

Episode 295: BL and David discuss “Cry Me A Cockroach” vindictive Valentines via San Antonio Zoo; social media savvy Astronaut Christina returns to earth; Seventh Generation’s brilliant State of the Union ad; Spotify’s podcast expansion; flirting with Tinder bots; how Netflix gets to the Oscars; Twitter squashes student’s parody, then apologizes; Planters Baby Nut banned; best and worst Super Bowl LIV ads; the Iowa Caucus debacle; hacking Google Maps; world’s worst job ad and world’s funniest resume; Clearview AI slapped with cease-and-decists; Celebrity Cruises’ clueless commercial; 2020 election disinformation wars; Edelman Trust Barometer…and much, much more.

National Enquirer Blackmails Jeff Bezos

By David Erickson | February 9, 2019

Episode 258: BL and David discuss discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify’s purchase of Gimlet Media and Anchor; Samsung’s Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google’s auto ad agency; a visual controversy on Twitter; Amazon Echo’s URL Problem; Delta Airline & Diet Coke’s creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means;…and much, much more.

Augmented Reality Books & Payless Punks Influencers

By David Erickson | December 1, 2018

Beyond Social Media - Augmented Reality Books - Episode 251

Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.

Historical Barbies & Jurassic World Alive AR

By David Erickson | March 8, 2018

Beyond Social Media - Historical Barbies - Episode 220

Episode 220: BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more.

Gov. Cuomo Usurps The Man In The High Castle

By David Erickson | December 6, 2015

Beyond Social Media - Man In The High Castle Subway Ads - Episode- 22

Co-hosts B.L. Ochman & David Erickson discussed ineffective German grocery store ads; a product demonstration video showing how to pick Master Locks; the backlash over Amazon’s Man In The High Castle subway ads; a Jingle Butts jingle; Adobe’s slow Flash death; the Zuckerberg’s thankless philanthropy; Google fortune telling; Microsoft’s PowerApps; Giving Tuesday; short branded films from JetBlue, Johnnie Walker and American Girl; a Japanese Condom Head Challenge; plus great new apps and important stats and a lot of stuff in between.