Hashtags Archives - Beyond Social Media

Super Bowl LV Strangeness

By David Erickson | January 31, 2021 |

Episode 336: BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

We Voted

By David Erickson | November 8, 2020 |

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

Careful With That Tweet

By David Erickson | June 13, 2020 |

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

New Amazon Hardware

By David Erickson | September 28, 2019 |

Beyond Social Media - New Amazon Echo Products - Episode 282

Episode 282: BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more.

2019 Twitter Trends for Marketers

By David Erickson | April 27, 2019 |

Beyond Social Media - Twitter Trends - Episode 267

Episode 267: BL and David discuss SEMRush’s 2019 Twitter marketing trends study; Luminary’s launch; Google’s Avengers: Endgame Easter egg; a solar-powered music festival; how Earth Day got its name; Twitter’s false flag Flag; the Russians are still trolling; Jane Goodall’s take on the viral chimpstagram; Facebook’s racially-insensitive algorithm problem;…and much, much more.

Martha Stewart, Baked

By David Erickson | March 3, 2019 |

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

Augmented Reality Books & Payless Punks Influencers

By David Erickson | December 1, 2018 |

Beyond Social Media - Augmented Reality Books - Episode 251

Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.

Bud Light's 6-Second Dilly Dilly Ad & Bloomberg's Twitter TV

By David Erickson | December 1, 2017 |

Beyond Social Media - Bud Lite Dilly Dilly - Episode 211

Episode 211: David Erickson discussed the Bud Light Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.

Amazon Buys Whole Foods & Ken Doll Gets Man Bun

By David Erickson | June 24, 2017 |

Beyond Social Media - Amazon Acquires Whole Foods - Episode 192

Episode 192: BL and David discuss NASA how called BS on Gwyneth Paltrow’s Goop; Amazon acquires Whole Foods; beefy new Ken Dolls come out; Smirnoff newsjacks; Google AI helps expand reading for kids; BuzzFeed & VOX Media get buggy; a Troll Cakes/detective agency makes trolls eat their words; Spectacles go scuba diving; alorithmic responsibility; the Instagram star who was trampled by a cow and much, much more.

Twitter Livestreams NFL & 9/11 Mattress Sale

By David Erickson | September 16, 2016 |

Beyond Social Media - Twitter Livestreams NFL - Episode 157

Episode 157: BL and David discuss New York City wifi kiosks go G-rated; iOS 10 bricks lots of iPhones; the dumbest 9/11 brand promo of 2016; emotional reactive #ColorForAll videos; competitive kindness; Harambe and the Minnesota Vikings (huh?!); the FBI directive to go full Mulder; Twitter’s many recent innovations; big changes coming to YouTube; airline safety goes viral; emoji #hashtags; Braille LEGO bricks; the true meaning of “Skol” and much, much more.