Star Wars: The Force Awakens Marketing
Beyond Social Media Show, Episode 117
Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.
Worst Digital Cases
- Trump Blames Intern For Offensive Tweets But Interns Do Not Have Access To Trump’s Twitter
- Killing Baby Hitler
- Tech Investors Getting Defensive About Journalists’ Reports
- Pepsi Back To The Future Stunt Causes Backlash
- Twitter Trolls Urge Boycott Of Star Wars Over Black Character
Best Digital Cases
- Teenage Top Vine Star Has More Than 6 Billion Views
- “PR Is A Necessary Evil” (Anonymous) Confessions Of An Agency PR
- Twitter Rolling Out Polls To Mobile & Then To Desktop
- Facebook Adds Public Posts To Search
- USA Today Wraps Back To The Future Cover
- Amazon Sues Fake Reviewers
- YouTube Red
- NY Times Sending Subscribers Google Cardboards
- How To Create A Super Secure Password
- Tweeting As Nixon
Shiny New Stuff
- Chumbuggy – Virtual book club for Boomers
- Boomerang from Instagram – Gif creator
- Mutable Tabs In Chrome
- Definitely Real Quotes
Projects
David Quoted:
- What Is Your Favorite Video Platform Or Tools? – Chief Content Officer Magazine
- 27+ Handy Tools For Better Visual Content Marketing
Beyond Social Media Show is now on iTunes & Stitcher!
We’d be wildly appreciative if you would give us a review:
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
David Erickson
- David Erickson on Google Plus
- @derickson
- @TheDailyNumbers
- e-Strategy Content Marketing Blog
- e-Strategy Trends
- Success @ Creative PR
- eStrategy YouTube – Marketing Videos
B.L. Ochman
- BL Ochman on Google Plus
- Maximum-Plus.com – Online Event Production & Coaching for Google+ Success
- @WhatsNext
- What’s Next Blog
- Whats Next Blog on YouTube