Augmented Reality 2.0

Beyond Social Media - Augmented Reality 2.0 - Episode 332

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

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Super Bowl LIV Marketing

Beyond Social Media - Super Bowl LIV Marketing - Episode 294

Episode 294: BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more.

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Alexa Answers

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.

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Marketing Of The Christchurch Shooting

Beyond Social Media - Marketing Of The Christchurch Shooting - Episode 263

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

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Facebook Hacked, Tim Berners-Lee's Solid Web & RBG Is Gamified

Beyond Social Media - Facebook Hacked - Episode 242

Episode 242: BL and David discuss the gamification of the great Ruth Bader Ginsburg; Tim Berners-Lee’s super-important new Solid Web; buying on Amazon with Snap; Mercedes-Benz’ talking headlights; Coors & NatGeo’s new adventure; a boom in Billboards; Sirius XM and Pandora get together; Facebook Fails Again; racist face recognition code; Urban Outfitters dumbass Halloween costume; how skim reading affects our brains…and much, much more.

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Expanding Thanksgiving Pants & Pixar's Coco VR

Beyond Social Media - Thanksgiving Pants & Pixar Coco VR - Episode 210

Episode 210: Co-hosts B.L. Ochman and David Erickson discussed Stovetop’s Thanksgiving Dinner Pants; Disney Pixar’s Coco VR experience; the latest search ranking factors from SEMRush and Searchmetrics; Washington Post’s counterpoint AI; the New Zealand Coffin Club viral video; a pot subscription service; iPhone X’s fraudulent faces flaw; BoingBoing’s Net Neutrality popup alert; algorithmic threats to journalism; the MakeApp app; Greta Van Susteren’s sorry Sorry app; popping pimple fingernails; LG’s mosquito-repellant Phones; plus great new apps and stats you should know…and much, much more.

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Star Wars: The Force Awakens Marketing

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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Ashley Madison Hack & Tweets In Google Desktop Search

Beyond Social Media - Ashley Madison Hack - Episode 109

Co-hosts B.L. Ochman & David Erickson discussed the fallout over the Ashley Madison hack; real-time tweets in Google desktop search; bid a fond farewell to the real-life Batman; the Straight Outta meme; McDonald’s viral photo poach; buzzwords to ban; Comcast’s Watchable; Josh Groban’s singable Trump tweets; real-life tweets on Twitter; Bloomberg’s social media brand ratings; predictive photography; Mastercard’s SelfiePay; Boston Dynamics’ robot takes a stroll through the woods; plus great new apps and important stats and a lot of stuff in between.

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