Beverage Marketing Archives - Beyond Social Media

Augmented Reality 2.0

By David Erickson | November 22, 2020 |

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

Walmart Drive-Ins

By David Erickson | August 8, 2020 |

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

Portraits & Programmers & Writers, AI!

By David Erickson | July 27, 2019 |

Beyond Social Media - Artificial Intelligence - Episode 277

Episode 277: BL and David discuss the hacked presidential seal that satirizing 45 as a Russian puppet during a recent speech; a brilliantly creative LinkedIn post that illustrates the power of breaking expectations; OpenAI’s technology that is too dangerous to release; the Washington Post’s securing and publishing of the DEA database that tracks prescription opioid shipments; an AI app that turns your photo into a Renaissance portrait; the emerging career of audio book narration; MailChimp and Vice teaming up on Second Acts; illustrations imagining high tech brands as retro technology; House Wine and Cheez-Its in a box; Influencer scamming; Representative Tulsi Gabbard’s Google Gimmick; and much, much more.

Stranger Things & New Coke

By David Erickson | May 27, 2019 |

Episode 269: BL and David discuss Coca-Cola bringing back New Coke for season three of Stranger Things and the new Stranger Things-themed Lego set; Vita Coco’s social media pissing match; Amazon’s plans for a voice-activated wearable for healthcare; Spotify’s new podcast production platform; podcasts finally showing up in Google search results; Burger King McDisses Ronald; Salvador Dali comes alive!; Facebook’s Actionable Insights; Apple Podcast’s questionable use of episode landing pages; Hershey’s desperate emoji bars;…and much, much more.

Technological Totalitarianism & Facebook's Deception

By David Erickson | November 16, 2018 |

Beyond Social Media - Technological Totalitarianism - Episode 249

Episode 249: BL and David discuss the new revelations of Facebook’s shady response to the Russian infiltration of its network; China ZTE’s exporting of the technological tools of totalitarianism to Venezuela; the Wall Street Journal’s efforts to detect deepfakes; the long-form video trend at YouTube; Firefox Monitor’s data breach notifications; a hilarious response to cheap clients; Facebook’s Most Amazing Dog show; Pandora’s Podcast Genome project; Iceland Foods’ banned Christmas commercial; Coca-Cola’s sappy social media wipe; the GoFundMe fraud story gets fraud-ier;…and much, much more.

Spotting Fake News & Dunkin' Donuts' Tiny Home

By David Erickson | October 21, 2018 |

Beyond Social Media - Spotting Fake News - Episode 245

Episode 245: BL and David discuss misplaced trust on social media; Lacta’s 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha’s “Most Vicious Cycle” video; Carvana’s car vending machines; scientists outing Bots; Dunkin’ Donuts’ tiny house powered by coffee; Twitter’s new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz’ failed Facebook livestream; Dictionary.com dissing 45…and much, much more.

Super Bowl Duds & YouTube Originals

By David Erickson | February 14, 2016 |

Beyond Social Media - Super Bowl Commercial Duds - Episode 130

Episode 130: Co-hosts B.L. Ochman & David Erickson discussed the flap over Marc Andreessen’s comments about Facebook’s Internet access plans for India; Meryl Streep’s comments about diversity in the film industry; Super Bowl commercials that flopped; Pornhub’s latest philanthropic gesture; Snapchat’s new subscription option; Google’s new Knowledge Graph editing features; Amazon’s new video game engine; YouTube’s new original movies and shows; Instagram video views; plus great new apps and important stats and a lot of stuff in between.

Star Wars: The Force Awakens Marketing

By David Erickson | October 25, 2015 |

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

Tweeting Bras & Coffee & Twitter Attack Ads – Beyond Social Media Show, Episode 22

By David Erickson | October 29, 2013 |

Beyond Social Media Show, Episode 22 When Things Go Wrong Albert Maruggi @HealthCareGov B.L. Ochman Rep. Doug Lamborn (R-Colorado) Calls Obama a “tar baby” Tweeting Bras – Pinkwashing @TweetingBra Maria Bacodimou Nestle Fitness Fun Breast Cancer Awareness Products That Can Cause Breast Cancer Starbucks’ New Tweet-A-Coffee Program Wants Your Friends’ Personal Data David Erickson White…