Tulsa Race Massacre

Beyond Social Media - Tulsa Race Massacre - Episode 352

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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Culturejacking Game of Thrones

Beyond Social Media - Culturejacking Game Of Thrones - Episode 266

Episode 266: BL and David discuss the Atlanta Falcons, OREOs, and Fender Guitars culturejacking the last season of Game of Thrones; a 5 year-old’s podcast; Search Metrics’ industry-specific search ranking factors; the IRL trolling of Twitter’s Jack Dorsey; the New York Times’ brilliant use of the Hero space for storytelling; Apple’s Earth Day video; LinkedIn’s new reactions; Marketoonist’s take on smart speakers; travelling podcast studios; Helvetica Now; All In The Family live; Twitter author labels; Notre Dame fire misinformation; Facebook grabbing contact list emails; Rep. Alexandria Ocasio-Cortez sort of quitting social media…and much, much more.

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Martha Stewart, Baked

Beyond Social Media - Martha Stewart & Canopy Growth - Episode 261

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

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Charlottesville Domestic Terrorism Plus Some Happy Topics

Beyond Social Media - Charlottesville Domestic Terrorism - Episode 198

Episode 198: Co-hosts B.L. Ochman and David Erickson discussed the Vice News documentary about the Charlottesville domestic terror attack; Josh Bernoff’s Pro Bono Pledge; BuzzFeed’s new live show; how to lampoon racists and Nazis; a treasure trove of digitized vintage vinyl records; Google Home’s new calling feature; airport fashion; Proctor & Gamble’s new The Talk commercial; 3D printed hands; livestreaming crossword help; tigers banned from Tinder; ancient emojis; a Planetary Protection Officer update; the #PutinShirtlessChallenge; Amazon’s secret brands; Twitter’s senstive content algorithm; Facebook copycatting; plus great new apps and stats you should know…and much, much more.

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Trump's Alien Hotline; A Sexy Rhino On Tinder & Pope's TED Talk

Beyond Social Media - Donald Trump's Alien Hotline - Episode 185

Episode 185: BL and David discuss the gaming of the government’s Alien Hotline, a horny rhino who went viral on Tinder, the Pope’s stirring TEDtalk, #TruthIs, Heineken’s smart #OpenYourWorld campaign, LinkedIn’s new targeting, The NY Times on Snapchat Discover, Twitter’s bot infestation, great new apps and stats you should know…and much, much more.

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No Text Voting & Uber Drivers' Racial Bias

Beyond Social Media - No Text Message Voting - Episode 164

Episode 164: BL and David discuss Twitter ads targeting Hillary Clinton supporters that tell them to vote by text message; racial bias by Uber drivers; Google and Microsoft’s buggy relationship; Facebook’s racial targeting capabilities; the Vigilante app; fake news and media literacy; President Obama singing Purple Rain to a Prince tick or treater; Okay Google commands for Harry Potter spells; Amazon Studios’ Good Girls Revolt show; scheduling Facebook Live video broadcasts; a Chicago meteorologist who reported that hell had officially frozen over; the New York Times’ The Daily 360; and much, much more.

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Facebook Live & Philando Castile

Beyond Social Media - Facebook Live Philando Castile - Episode 149

Episode 149: BL and David discuss the Facebook Live broadcast of Philando Castile’s death at the hands of a Minnesota police officer, its aftermath, and its implications for news coverage; Donald Trump’s Trollmaster; Microsoft’s recruitment fail; Facebook’s secret messages; Red Cross’ racist pool safety poster; the Washington Post under Jeff Bezos’ leadership; the New York Times’ call for Facebook Live political footage; the revenge of the liberal arts majors; permanent snaps; NASA’s short film contest; Patrick Stewart’s country crooning; and much, much more.

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Live Video Marketing With Facebook & Twitter

Beyond Social Media - Live Video Streaming - Episode 138

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s NFL live-streaming deal; the New York Times’ new podcasting unit; the exploding watermelon; Facebook’s rollout of live video; puppy videos; a Mashable staff memo; an insane inbox; Amazon Dash buttons; boring podcasts; bad lawyer websites; feline hackers; a time-lapsed bridge building; plus great new apps and important stats and a lot of stuff in between.

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Star Wars: The Force Awakens Marketing

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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