Beyond Social Media Show, Episode 268
BL and David discuss Facebook’s fake privacy; Burger King’s mental health meals; sonic branding; Holocaust survivor Snaps; a “Big Little Lies” acrostic; a hilarious phone addiction app; Creative Commons visual search engine’ possible new LinkedIn guide to services; an index of fake news sources; YouTube and Amazon make up; Alternative influence networks; Chase Bank’s Twitter debacle; Randy Rainbow’s “Barr!” parody; “Knock Down the House” on Netflix…and much, much more.
Best Digital Cases
Mental Health Burgers
Burger King is celebrating Mental Health Month with mood burgers!? The brand has a long history of addressing social issues in advertising. And of weird campaigns like Subservient Chicken.
- Burger King Now Has Meals for When You’re Feeling ‘Crappy’: ‘Not Everybody Wakes Up Happy
- Burger King Has Fun With Subservient Chicken Viral Ad
Audio branding is becoming increasingly important as voice activation technology advances and smart speakers proliferate.
Snapchat Preserves Holocaust Survivor Stories
Journalists Henry Donovan and Sebastian Gubernator are using Snapchat Stories to show young people what happened in the Holocaust so the stories will not be forgotten.
Big Little Lies Commercial
A clever reveal for season 2 of HBO’s hit series Big Little Lies.
300 Million Creative Commons Images Indexed
Newly launched Creative Commons Search Engine has more than 300 million images pulled from 19 collections, including also the Cleveland Museum of Art, Behance, DeviantArt and even a set of CC0 3D designs from Thingiverse, among others.
- Creative Commons
- Creative Commons launches its search engine out of beta, with over 300M images indexed
LinkedIn is working on a new addition to profiles which lets users display a list of services they offer.
Poynter Publishes, Removes Fake News Site List
On April 30, Poynter published a list of more than 500 “unreliable news sources. After receiving many complaints from those on the list, they removed it.
YouTube Music has arrived on Google Home and YouTube is coming to Amazon Fire TV devices.
- YouTube Music Arrives on Google Home for Free
- Google Brings YouTube To Amazon Devices, Resolves Dispute
Hilarious Phone Addiction App
A new parody ad, for an app called Lookout, makes fun of our outrageous smartphone dependency. It’s so slick that some viewers surely won’t even realize it’s a parody.
10 AP Stylebook Updates You Should Know
Here are a few of the latest – and just plain interesting – changes to AP Stylebook
Worst Digital Cases
Facebook’s Fake Privacy
Mark Zuckerberg promised “The future is privacy, even from us.” Don’t believe him.
Alternative Influence Networks
How the Joe Rogans and Dave Rubins of the world serve as gateways to extremism.
- From Joe Rogan to the Far Right: Inside YouTube’s Alt-Media Ecosystem
- Alternative Influence: Broadcasting the Reactionary Right on Youtube
Twitter Debacle of the Week
A little joke about budgeting became a very big deal for Chase bank. In a twist on “blame the intern,” VaynerMedia blamed a poor shaming Tweet on the client’s internal social media team.
Shiny New Stuff
Red Circle cross promotion platform for smaller podcasts.
- Announcing RedCircle’s Cross-Promotions Marketplace
- A new startup helps podcasts get promoted on other podcasts
A feed reader on steroids.
Clinton Foundation Podcast – “Why Am I Telling You This?”
Trailer for new Clinton Foundation podcast, coming this summer.
Randy Rainbow “Barr!”
The always fabulous Randy Rainbow’s latest song parody.
Knock Down The House
Follow the stories of four inspiring women who took on history in the 2018 midterm election.
The Daily Numbers
The top email clients by open rate.