Brand Food Fights

Beyond Social Media - Brand Food Fight - Episode 278

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

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Facebook's Fake Privacy

Beyond Social Media - Facebook's Fake Privacy - Episode 268

Episode 268: BL and David discuss Facebook’s dubious commitment to user privacy; the increasing importance of sonic branding; Burger King’s mental burgers; Snapchat’s Holocaust survivor Stories; a clever Big Little Lies commercial; Creative Commons’ visual search emerges from Beta; LinkeIn testing a Services Offered section for profiles; Poynter’s indexing of fake news sites; YouTube Music arrives on Google Home and YouTube lands on Amazon Fire TV devices; a mockery of our smart phone addiction; how extremism spreads through alternative influence networks; Chase Bank’s poor-shaming;…and much, much more.

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2019 Twitter Trends for Marketers

Beyond Social Media - Twitter Trends - Episode 267

Episode 267: BL and David discuss SEMRush’s 2019 Twitter marketing trends study; Luminary’s launch; Google’s Avengers: Endgame Easter egg; a solar-powered music festival; how Earth Day got its name; Twitter’s false flag Flag; the Russians are still trolling; Jane Goodall’s take on the viral chimpstagram; Facebook’s racially-insensitive algorithm problem;…and much, much more.

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Melania Trump's Plagiarism & Apple's Censorship

Beyond Social Media - Famous Melania Trump Quotes - Episode 151

During Episode 151 co-hosts BL and David discuss the backlash over Melania Trump’s plagiarism of Michelle Obama’s DNC speech; musicians objecting to the use of their songs by the Trump campaign; an Apple patent for technology that would disable the recording of video, audio and photography on smartphones and tablets; untargeted Donald Trump banner ads; new updates for Facebook Live video; the long-lasting impact of the ALS ice bucket challenge; DoubleClick Native ads; verified Twitter accounts; Michelle Obama’s carpool karaoke; Yelp’s partnership with Pokemon Go; and much, much more.

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Live Video Marketing With Facebook & Twitter

Beyond Social Media - Live Video Streaming - Episode 138

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s NFL live-streaming deal; the New York Times’ new podcasting unit; the exploding watermelon; Facebook’s rollout of live video; puppy videos; a Mashable staff memo; an insane inbox; Amazon Dash buttons; boring podcasts; bad lawyer websites; feline hackers; a time-lapsed bridge building; plus great new apps and important stats and a lot of stuff in between.

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REI Opts To #OptOutside & Target Haunts A House

Beyond Social Media - REI OptOutside - Episode 118

David Erickson discussed Google’s Kansas City fiber outage and Fox Sports’ video outage during Game One of the World Series; REI’s Black Friday outage and call to #OptOutside; Google’s new embrace of podcasters; Target’s Halloween House on Hallow Hill video series; Usher’s Don’t Look Away facial-recognizing music video; the tilt-shift video trend; plus great new apps and important stats and a lot of stuff in between.

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