Beyond Social Media Show, Episode 207
BL and David discuss Burger King’s #NoBully anti-bullying PSA; Twitter’s moves toward ad transparency; how Spotify “gets you”; Facebook’s split screencasting; social 3D posts on Facebook; three new Twitter features; a Bison in love; BK Ribs Wendy’s; EPA erases climate change from its website; re-targeting sharers; the creepy Amazon key; the even creepier candid camera in your phone; the failure of Snap Spectacles – now available for 99 cents on eBay …and much, much more.
Best Digital Cases
Twitter Announces New Initiative to Flag Political Ads
Twitter announced its new Transparency Center and the steps it will take to dramatically increase political ad transparency. It then banned Russian backed RT & Sputnick from running ads on the platform. The Russian government responded angrily.
- Twitter Bans Two Kremlin-Backed News Outlets From Advertising
- Twitter will now label political ads, including who bought them and how much they are spending
- Twitter Blog’s Political Ad Transparency Post
Burger King Stands Up To Bullying
Burger King has created a PSA that asks their customers to take a closer look at bullying.
Burger King Skewers Wendy’s
Last week, Burger King ribbed its rival, Wendy’s, about spicy chicken nuggets with some funny sponsored Tweets.
- Burger King continues Wendy’s skewering by promoting irate fan tweets
- Wendy’s And Burger King Got Into A Fight On Twitter
— Melissa Balsan (@melissabalsan) October 15, 2017
Facebook Live Screen Sharing
Facebook has added an option to share your screen directly on Facebook Live, thus eliminating the need for other software for many users.
— Matt Navarra ⭐️ (@MattNavarra) October 17, 2017
Sparky the Bison Has a Girlfriend
Sparky, the bison who was struck by lightening and survived, has found love at long last. He also has a Snapchat following, Twitter Moments, and lots of fans. The US Fish and Wildlife Service and The Department of the Interior update his story regularly on Facebook and Twitter.
Why Spotify Gets You
The science behind Spotify’s amazingly accurate personalized music recommendations.
Twitter Getting Delicious?
“Fresh out of HackWeek and coming soon — a new way to save tweets to read later,” says Twitter product head Keith Coleman.
It’s On Now At Twitter
The feature will start by highlighting tweets from sports games, then it will move on to TV, breaking news, and more.
LinkedIn Video Ads
LinkedIn announced that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”
Custom Facebook Audiences Of Social Sharers
Facebook’s adding two new Custom Audience creation options, with ‘Dwell time’ and ‘Link sharing’ added to the listing for some users.
New!… Facebook testing new custom audience options for ads – 'Dwell Time' + 'Link Sharing' pic.twitter.com/VpcscY1fyS
— Matt Navarra ⭐️ (@MattNavarra) October 16, 2017
3D Social Posts
Facebook wants to let you create virtual objects in its Oculus Medium sculpting platform or Facebook Spaces VR hangouts and then share them with friends who don’t have a VR headset.
In terms of social sharing, Facebook announced 3D posts, letting users interact with 3D objects without a headset pic.twitter.com/WhZXGlVta2
— Eva (@downtohoerth) October 11, 2017
— Ben Smith (@benasmith) October 11, 2017
Worst Digital Cases
We cover the 10 Most Terrifying Marketing Stories of 2017 in a separate post.
EPA Removes “Climate Change” From Climate Website
The Environmental Protection Agency has removed dozens of online resources dedicated to helping local governments address climate change, part of an apparent effort by the agency to play down the very real threat of global warming.
- E.P.A. Scrubs a Climate Website of ‘Climate Change’
- Internet Archive Mirror of EPA Website Before Climate Change Was Erased
Google engineer Felix Krause has detailed an alarming privacy setting in Apple’s iOS that enables iPhone apps with camera permission to surreptitiously take photos and videos of you – without your knowledge.
Snap Spectacles Are a Huge Failure
Snap sold only 150K pair of the Spectacles – including one to Dave – despite a brilliant marketing launch. Most users stopped using them in a matter of weeks. You can buy they now on eBay for 99 cents, plus shipping.
- Buy 99 Cent Snap Spectacles on eBay
- Snap’s ‘shockingly low’ internal data reveals why its Spectacles glasses flopped
Amazon Lets Deliveries Into Your House When You’re Not Home
Creepy or useful? Amazon Key, available for Prime members, unlocks the front door for package delivery and other trusted services. Paired with a new Amazon-built security camera, the service is aimed at taking packages from the doorstep to just inside the home.
— Stephen L Ehret (@KforKnack) October 25, 2017
#AmazonKey is new, convenient, and a little creepy. Should you get it? Would you use Amazon Key?
— Breaking News (@newnewspage) October 25, 2017
Shiny New Stuff
203 Content Marketing Tools from Custom Logo Cases
Many more compilations of useful sites on their blog
Google’s site helps the overwhelmed among us come up with a costume on the fly, no thought required.
Jazz Roots Bank
Fabulous site created by a group of non-professional dancers to provide examples and references on vernacular jazz steps to make a reliable source of knowledge, accessible to everyone. Includes how-to videos, historical references and vintage videos.
Honey Chrome Extension
Honey will alert you to coupons and deals on the sites you shop. Click the Honey button that shows up when you are on a site, and it will scour the web and apply coupon codes to your shopping cart.
- How To Capitalize On How To Searches – David is quoted in this article