Personalization Archives - Beyond Social Media

Lightspeed Internet

By David Erickson | November 15, 2020 |

Episode 331: BL and David discuss Google’s infrared Internet project; sequential video storytelling; the Biden Harris transition website; Spotify buys Megaphone audio hosting provider; Four Seasons Total Landscaping’s VR furries; YouTube Rewind cancelled this year; MmHmm video conferencing addon comes out of beta; customizable Oreo cookies; Ticketmaster’s fan safety app; our post-literate society; law firms undermining democracy; support for pot legalization;…and much, much more.

TikTok Surveillance

By David Erickson | August 15, 2020 |

Episode 319: BL and David discuss TikTok’s clandestine surveillance of its users; precisely targeted direct mail; warm and cuddly artificially intelligent pet robots; Twitter’s new Reply Guy feature; the power of video recommendations; LinkedIn Sells SlideShare to Scribd; Planter’s Baby Nut grows up; Apple redirects search users to its Apple News+ app;…and much, much more.

New Prince Music

By David Erickson | October 20, 2019 |

Episode 285: BL and David discuss a surprise new release from the Prince estate’s vault; dead musicians on tour; Annie Leibovitz Pixel 4 project; the evolution of job descriptions; Facebook’s new oversight committee; LinkedIn launches Events; AMC streaming (sort of); free education; Amazon Top Toy List fails to mention the $2 million charge to rank; the Alpha generation; Nancy Pelosi vs Trump photo called a masterpiece; Elizabeth Warren trolls Facebook to make a point…and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019 |

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017 |

Beyond Social Media - Burger King Bullying Ad - Episode 207

Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.

Pope Slaps Trump Meme, Facebook Quality Scores & Bansky Hotel Soundtrack

By David Erickson | June 2, 2017 |

Beyond Social Media - Tump Pope - Episode 189

Episode 189: Co-hosts B.L. Ochman and David Erickson discussed the Pope slaps Trump meme; Facebook’s teen targeting; Facebook’s quality score; Microsoft’s business search bots; augmented reality airports; food pornographers; Recoded Hillary Clinton; flyover country; #Covfefe; Trent Reznor serenading Banksy’s Walled Off Hotel; Facebook’s leaked playbook; an extremism algorithm; the Mets malicious mascot; great new apps and stats you should know…and much, much more.

Donald Trump Asks Russia To Hack America

By David Erickson | July 31, 2016 |

Beyond Social Media - Russia Hacking Democracy - Episode 152

Episode 152: Co-hosts BL Ochman and David Erickson discuss Russia’s hacking of American democracy and Donald Trump’s treasonous encouragement; the hacking of TechCrunch; Getty Images swiping a 18,000 public domain photos from the Library of Congress; the Olympic tweeting ban; Melania Trump laid bare; Twitter shutting down PostGhost; a YouTube kidnap conspiracy; Stable & Unstable Likers; the Action Aids ad campaign; Ralph Lauren’s custom animated Gif campaign; Twitter’s original food content; Minnesota in a box; the Trojan Olypmics; and much, much more.

Trump Tweets Nazi Reference

By David Erickson | November 8, 2015 |

Co-hosts B.L. Ochman & David Erickson discussed Donald Trump’s Nazi tweet; absurd pharmaceutical mascots; LEGO denying Chinese artist LEGO bricks; Congressional action on bad review clauses; Fruit of the Loom’s tuck it in campaign; Instagram’s falling organic engagement; Carlsberg Beer’s Movember products; Twitter Curator opens to everyone; the Mars Generation potato challenge; IGN TV; IKEA’s other letter; Facebook’s artificial intelligence; the graphic novelization of iTunes’ terms of service; the Poo Pourri ad; plus great new apps and important stats and a lot of stuff in between.

YouTube Ads Featuring Jennifer Aniston & Bud Light Precede ISIS Recruitment Videos

By David Erickson | March 8, 2015 |

Jennifer Aniston Ads Appear Before ISIS Recruitment Videos

Co-hosts B.L. Ochman & David Erickson discussed ISIS threats against Twitter and ads running before their recruitment videos; the Salvation Army’s culturejacking of #TheDress meme; BL’s social media guru study; Delta Airline’s PR-Speak; bad email practices; hidden hyperlink ads; and much more.