Political Advertising Archives - Beyond Social Media

Mucinex Fashion Show

By David Erickson | October 25, 2020 |

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

Twitter Gets Vocal

By David Erickson | June 19, 2020 |

BL and David discuss Twitter’s new voice tweet feature; Target recognizing Juneteenth; Spotify lands DC comics for scripted drama podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get the joke; Facebook’s Ad Library spying tool; Trump’s Nazi ads removed; Flipboard’s Fox News problem; #RIPTacoBell trends; A PR person from hell;..and much, much more.

Careful With That Tweet

By David Erickson | June 13, 2020 |

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

Coronavirus Visuals

By David Erickson | April 27, 2020 |

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

COVID-19 Brand Heroes

By David Erickson | March 29, 2020 |

Episode 301: BL and David discuss brands that are doing good in the midst of the COVID-19 pandemic; Rotterdam Philharmonic Zoom Concert from musicians’ homes; Product Hunt’s Makers Festival work from home edition; a SuperCalaFragilisticExpialaDocious song about COVID-19; Mucinex fights fake news with “Spread Facts, Not Fear,”campaign; Yelp allows donations to small businesses; COVIDnearyou tracks the spread of the pandemic; work from home resources; a lame Coronavirus PSA by the Ad Council; bad sound and video in local and even national news coverage as reporters and guests work from home; SXSW refusal to give refunds; trump’s Cease & Desist on Democratic ad backfires; why Bill Gates want to lock the whole country down; cool tools to get you through the quarantine; astounding ad spending declines..and much, much more.

Super Bowl LIV Marketing

By David Erickson | February 1, 2020 |

Episode 294: BL and David discuss Kraft crowdsourcing its Super Bowl commercial; Pantone’s Super Bowl color commentary; Micheal Bloomberg’s Dog People Get Me ad; the 2020 new emoji lineup; free art downloads; David Berkowitz’ marketing English; Scroll funding journalism via subscriptions; Facebook stalking; illegal social media in China; Clearview AI’s racist ties; hyper-sensitive Super Bowl ads..and much, much more.

James Dean Makes New Movie While Dead

By David Erickson | November 10, 2019 |

Beyond Social Media - James Dean Revived - Episode 288

Episode 288: BL and David discuss James Dean stars in a new movie, 64 years after his death; Monica Lewinsky’s brilliant anti-bullying PSA and Twitter bot; how Black Twitter made Popeye’s chicken sandwich go viral; Arm & Hammer helps cats; VR teaching empathy in the office; Twitter adding Topics option; top 10 brands fooled by Instagram bots; new approach suggested for digital political ads; robots who are anything but cute; @ElBloombito returns to Twitter; …and much, much more.

Social Media Political Ad Wars

By David Erickson | November 4, 2019 |

Beyond Social Media - Online Political Ads - Episode 287

Episode 287: BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more.

The Grinch Saves At Ebates & 3D Facebook Photos

By David Erickson | November 5, 2018 |

Beyond Social Media - Grinch Saves At Ebates - Episode 247

Episode 247: BL and David discuss the global Google employee walkout; Ben & Jerry’s Pecan Resist ice cream; new Facebook 3D photos; brevity rules on Twitter; the Grinch shops on Ebates; Bing offers LinkedIn targeting in search ads; standup comedy visualized; Disney bedtime soundtracks for kids via Google Home; the Devil’s Triad; dead digital celebrities; Facebook fake ad problems persist…and much, much more.

Spotting Fake News & Dunkin' Donuts' Tiny Home

By David Erickson | October 21, 2018 |

Beyond Social Media - Spotting Fake News - Episode 245

Episode 245: BL and David discuss misplaced trust on social media; Lacta’s 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha’s “Most Vicious Cycle” video; Carvana’s car vending machines; scientists outing Bots; Dunkin’ Donuts’ tiny house powered by coffee; Twitter’s new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz’ failed Facebook livestream; Dictionary.com dissing 45…and much, much more.