Beyond Social Media - Super Bowl LIII Marketing - Episode 257

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

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Episode 184: Co-hosts B.L. Ochman and David Erickson discussed Facebook’s live video problems; the Juicero press test; Minnesota cops celebrate 4/20 Day; Google’s talentless drawing app; the personalization of Google Home; branded Easter eggs; Steve Ballmer’s USA Facts; a potential Google ad-blocker; An Inconvenient Tooth; Facebook getting Instant Articles pushback; a false twins story; a scary phishing expedition; …and much, much more.

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Beyond Social Media - Amazon vs YouTube - Episode 143

Co-hosts B.L. Ochman & David Erickson discussed the Facebook trending stories controversy; Amazon’s new Video Direct program; George Zimmerman’s attempt to auction the gun he used to murder Trayvon Martin; programmable Amazon Dash buttons; Budweiser’s rebranding of America; Donald Trump posing as his own publicist; IABC’s plea for fee-free content; a Text and Die billboard; the Dalai Lama’s interactive atlas of emotions; voice search keyword research; a potential Google VR headset; a Canadian matchmaking service; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Live Video Streaming - Episode 138

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s NFL live-streaming deal; the New York Times’ new podcasting unit; the exploding watermelon; Facebook’s rollout of live video; puppy videos; a Mashable staff memo; an insane inbox; Amazon Dash buttons; boring podcasts; bad lawyer websites; feline hackers; a time-lapsed bridge building; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Back To The Future Sneakers - Episode 135

During episode 135, co-hosts B.L. Ochman & David Erickson discussed Mucinex’s spokesnott appearance at JFK airport; the ethical obligations of personal digital assistants; Nike’s Back To The Future sneakers; Dunkin’ Donuts pistachio coffee; the drone racing trend; Google’s nofollow dictum; the disappearance of Honey Nut Cheerios’ bee mascot; Medium Collections; Keith Richards vs Donald Trump; an update on AlphaGo; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Lands' End Drops Gloria Steinem - Episode 132

Episode 132: Co-hosts B.L. Ochman & David Erickson discussed Lands’ End PR problem with Gloria Steinem; Google’s elimination of sidebar ads from search results; ISIS threats against Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey; India banning girls from using cell phones; Harry Shearer catches Joe Scarborough and Mika Brzezinski chatting up Donald Trump; David Duke trending on Twitter; the #HelpKenyaNotKanye campaign; Google Docs’ voice typing; some Autocorrect humor; Donald Trump’s Twitter insults; Atlas, the two-legged robot; Facebook Reactions; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Pope Francis Emojis - Episode 112

Co-hosts B.L. Ochman & David Erickson discussed Pope Francis emojis; the #IStandWithAhmed social media storm; the #NursesUnited fallout over flippant comments on The View; what’s really behind Apple’s inclusion of ad-blocking apps in iOS 9; a Don’t Drive & Smoke Weed PSA; Mikki Willis’ A Boy & His Doll viral video; Tide’s online video commercial mocking Kim Davis; Flickr’s VP photos; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Snoop Dogg For Twitter CEO - Episode 100

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s DM expansion; Snoop Dogg’s campaign for Twitter CEO; Safari content blocking capabilities; LeBron’s wardrobe malfunction; Joyce Carol Oates’ outrage; public relations’ PR problem; the Coke/boob challenge; tampons for a cause; GIFographics; yawning billboards; Kid President’s campaign against hunger; plus great new apps and important stats and a lot of stuff in between.

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