Marketing Of The Christchurch Shooting
Beyond Social Media Show, Episode 263
BL and David discuss how and why New Zealand’s Christchurch shooting went viral; why tech didn’t stop the attack from going viral; a rich new Google Arts & Culture exhibition of happy accidents; Beto O’Rourke’s hacker history; Google tries to Tune out abuse on YouTube; a stupid selfie with a jaguar; Chinese invasion of Reddit; AR Stories come to YouTube; flywheel growth; dirty facial recognition secrets…and much, much more.
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Best Digital Cases
Epic Fails and Happy Accidents
Google Arts & Culture’s “Once Upon a Try” aims to present great leaps in science and technology progress, the visionaries behind those advancements, and tales of epic fails and happy accidents.
- Google Arts & Culture Once Upon a Try Exhibit
- Google highlights the National Library of Israel in discoveries project
The Hacker President?
As the Texas Democrat enters the race for president, members of a group famous for “hactivism” come forward for the first time to claim him as one of their own.
Twitter’s New Prototype App, twttr
Twitter rolled out a new prototype app called Twttr to a select group of testers. It includes big changes to conversation threads and the camera.
- A First Look at Twitter’s New Prototype App, Twttr
- Twitter reveals big changes to conversations and new camera features
Twitter Podcasts
The social network launched its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.”
- Twitter launches its first podcast, ‘Character Count,’ focused on its ad business
- Meet “Character Count,” the @TwitterBusiness podcast
Google Docs: the Hot New Chat App for Kids
With more laptops in schools, and teachers using Google Docs for collaboration, kids are finding a way to pass notes on Docs behind the teacher’s back.
The Marketing Flywheel
HubSpot CEO Brian Halligan thinks the marketing funnel is broken. He’s rethought the concept around how the modern consumer behaves.
- Hubspot CEO Brian Halligan Discusses The Reinvention Of The Marketing Funnel
- The Funnel is Dead. Long Live the Flywheel!
- How the Flywheel Killed HubSpot’s Funnel
Google Launches Extension to Tune Out Abusive Comments
Google launched an “experimental” Chrome extension called Tune to hide toxic comments on social sites including YouTube, Twitter, Facebook and Reddit.
- Chrome Extension from Google Wants to Filter Out Toxic Comments
- Alphabet’s Jigsaw launches Chrome extension that lets you filter out abusive comments
- Product Hunt Newsletter
- Tune by Google
YouTube now lets creators who have at least 10K subscribers add augmented reality (AR) selfie filters to their YouTube Stories
Google Lets YouTube Creators Add AR Selfies to Stories
YouTube now lets creators who have at least 10K subscribers add augmented reality (AR) selfie filters to their YouTube Stories
Worst Digital Cases
The Marketing Of A Terror Attack
When the gunman accused of killing 49 people in attacks on two New Zealand mosques put his murderous plan into action, he had an audience.
- The Christchurch mosque shooter, steeped in online culture, knew how to make his massacre go viral
- White Nationalism’s Deep American Roots
Why Didn’t Tech Stop the New Zealand Attack From Going Viral
“The answer may be a disappointingly simple one: It’s a lot harder than it sounds,” says Issie Laposwky in Wired.
Jaguar Attack = Natural Selection
A woman who was attacked by a jaguar at an Arizona zoo has apologized for the incident, according to a zoo spokeswoman.
Facial Recognition’s Dirty Little Secret
AI algorithms may be practicing on your face, without your consent. NBC News created a tool (in the story) that lets you enter your name to see if your photo was scraped.
Chinese Trolling Reddit
Reddit users claim that Chinese government-sponsored users are engaging in a coordinated effort to spread propaganda and bury anti-China messages on Reddit.
Shiny New Stuff
2019 Marketing Calendar
To make 2019 planning as stress-free as possible, Anna Crowe rounded up the top holidays and events for this year.
- You Need This 2019 Marketing Calendar & Free Templates!
- Google Sheet Calendar
- Google Calendar
- Feedback for 2020 Calendar
Psychology Of Colors
What you need to know about the meaning of various colors.
Projects
B.L.’s Blogger Story
- Not exactly a project. Toby Bloomberg posted it and I’m including it because I could say the same thing now about why I blog, and add podcasting to it, 12 years later!
Politics
Net Neutrality Scoreboard
A new “scoreboard” details where members of Congress stand on net neutrality and how much money they have received from the telecom industry.
- ‘No Excuses’: Net Neutrality Scoreboard Calls Out Hundreds of Lawmakers Still Not Committed to Saving the Internet
- Here’s Where Every Congressperson Stands on Net Neutrality
The Daily Numbers
