Reddit Archives - Beyond Social Media

Boomfluencers

By David Erickson | April 18, 2021 |

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

Mucinex Fashion Show

By David Erickson | October 25, 2020 |

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

QAnon

By David Erickson | October 10, 2020 |

Episode 326: BL and David discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement; how restaurants are innovating with ‘ghost kitchens’; a hilarious series of videos explaining the pandemic to our past selves; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s measures against the spread of disinformation; Telepath, the new social media hotness; Wikipedia’s makeover;…and much, much more.

Fortnite vs. Apple

By David Erickson | August 22, 2020 |

Episode 320: BL and David discuss Epic Games’ epic Fortnite vs Apple Battle Royale; Taco Bell’s Mobile Go restaurants; Brayden Harrington’s bravest little speech; Instagram’s Suggested Posts; Sarah Cooper’s really great week; Spotify books; the resignation of Facebook’s CMO; Susan B. Anthony slaps back at a Trump pardon; Trump wants to block Twitter critics again; Facebook’s Holocaust deniers; banned Subreddits relocate;…and much, much more.

Celebrity Conspiracy Debunkers

By David Erickson | July 26, 2020 |

Episode 317: BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.

Pandemic Care Packages

By David Erickson | April 20, 2020 |

Beyond Social Media Covid-19 Care Packages - Episode 304

Episode 304: BL and David discuss the Twitter food drive; Steak Umm’s brilliant tweetstorm; how top New York restaurants are selling care packages & birthday party meals; a wedding photographer’s LEGO shoot; a no-contact haircut solution; virtual reality fitness; art for gerbils; music analytics for voice data; the Whirlpool Kids’ Chore Club; the transcribers of Reddit; some great resources to keep you sane; inbox Google Meet; Discord’s noise-cancelling AI; an email template malfunction;…and much, much more.

LinkedIn and Twitter Jump on the Story Bandwagon

By David Erickson | March 7, 2020 |

Beyond Social Media - Twitter & LinkedIn Stories - Episode 299

Episode 299: BL and David discuss LinkedIn and Twitter are jumping on the Story bandwagon; the City of Austin cancels SXSW over Coronavirus fears; The Office’s Kevin’s famous chili returns; a viral voicemail plays in movie theaters; The Simpsons are recreated in CSS code; AR glasses let firefighters see through smoke; Redditors fight disinformation; Heineken has a drink and drive public fridge; WHO TikToks Coronavirus …and much, much more.

Spotting Fake Videos

By David Erickson | June 29, 2019 |

Episode 274: BL and David discuss Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day; the Apollo 11 Augmented Reality app; a historic account of brand tweets; the periodic table of SEO success factors; Twitter and reddit’s crackdown on social media abuse; LinkedIn’s engagement algorithm update; VW’s user generated content commercial; B.L.’s viral tweets; Google’s voice strategy; a voice technology project that respects your privacy; cops commenting racial slurs; Wayfair’s employee walkout; the Google Phishing expedition; blasting emails;…and much, much more.

Marketing Of The Christchurch Shooting

By David Erickson | March 16, 2019

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

Super Bowl LIII Marketing

By David Erickson | February 3, 2019

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.