Beyond Social Media - Marketing Of The Christchurch Shooting - Episode 263

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

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Beyond Social Media - Podcast Marketing - Episode 226

Episode 226: BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.

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Beyond Social Media - Bernie Sanders Data Grab - Episode 124

During Episode 124, co-hosts B.L. Ochman & David Erickson discussed the Bernie Sanders campaign breach of Clinton campaign voter data; Apple shutting down Topsy; a Stoner Sloth PSA campaign; Santa as a woman; Ticketmaster’s crash and burn; 2015 Photoshop fails; Southerners scared of solar energy; the Year in Search; virtual trips to Mars; a Star Wars safe driving PSA; Facebook’s Yelp killer; Google’s predictive traffic patterns; Google’s Uber killer; plus great new apps and important stats and a lot of stuff in between.

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Co-hosts B.L. Ochman & David Erickson discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign; Amazon’s Alexa-activating commercial; Columbia Sportswear’s septuagenarian spokeswoman; data journalism reporting on gun violence; Jack Dorsey’s permanent return; the #ImWithLizzie and anti-bullying month; Medium’s new features; Twitter Moments; Facebook empathetic Emojis; Google’s Impact Challenge; email signature best practices; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Pope Francis Emojis - Episode 112

Co-hosts B.L. Ochman & David Erickson discussed Pope Francis emojis; the #IStandWithAhmed social media storm; the #NursesUnited fallout over flippant comments on The View; what’s really behind Apple’s inclusion of ad-blocking apps in iOS 9; a Don’t Drive & Smoke Weed PSA; Mikki Willis’ A Boy & His Doll viral video; Tide’s online video commercial mocking Kim Davis; Flickr’s VP photos; plus great new apps and important stats and a lot of stuff in between.

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Beyond Social Media - Ashley Madison Hack - Episode 109

Co-hosts B.L. Ochman & David Erickson discussed the fallout over the Ashley Madison hack; real-time tweets in Google desktop search; bid a fond farewell to the real-life Batman; the Straight Outta meme; McDonald’s viral photo poach; buzzwords to ban; Comcast’s Watchable; Josh Groban’s singable Trump tweets; real-life tweets on Twitter; Bloomberg’s social media brand ratings; predictive photography; Mastercard’s SelfiePay; Boston Dynamics’ robot takes a stroll through the woods; plus great new apps and important stats and a lot of stuff in between.

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