Marketing Of The Christchurch Shooting

By David Erickson | March 16, 2019
Beyond Social Media - Marketing Of The Christchurch Shooting - Episode 263

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

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Super Bowl LIII Marketing

By David Erickson | February 3, 2019
Beyond Social Media - Super Bowl LIII Marketing - Episode 257

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

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Online Outrage

By David Erickson | January 29, 2019
Beyond Social Media - Online Outrage - Episode 256

Episode 256: BL and David discuss the self-fueling bonfire that is online outrage; WordPress’ new NewsPack platform; The Atlantic’s video in honor of International Holocaust Day of Remembrance; the Tree VR installation at Davos that allows you to experience what it’s like to be a tree in a rainforest; Kia’s Super Bowl scholarship; Aspiration Bank’s hyper-focused Millennial messaging; YouTube’s crackdown on pranks and challenges; a comedian’s daily joke-writing tips; Twitter’s new marketing calendar; stupid dad jokes; …and much, much more.

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Stranger Things Cease & Desist, Dotards & Facebook's Nazi Algorithm

By David Erickson | September 22, 2017 |
Beyond Social Media - Stranger Things Cease & Desist - Episode 202

Episode 202: Co-hosts BL Ochman and David Erickson discuss Kim Jung Un calling Trump a “dotard” and the Internet reaction; Facebook’s Nazi algorithm, destination pizza; Google’s Power Searching course; a juvenile Minnesota Vikings hire; NPR teaching print journalists how to create audio stories; fake attorneys targeting Amazon sellers; a Stranger Things Cease & Desist Letter with heart; great new apps and much, much more.

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