Beyond Social Media Show, Episode 151
BL and David discuss the backlash over Melania Trump’s plagiarism of Michelle Obama’s DNC speech; musicians objecting to the use of their songs by the Trump campaign; an Apple patent for technology that would disable the recording of video, audio and photography on smartphones and tablets; untargeted Donald Trump banner ads; new updates for Facebook Live video; the long-lasting impact of the ALS ice bucket challenge; DoubleClick Native ads; verified Twitter accounts; Michelle Obama’s carpool karaoke; Yelp’s partnership with Pokemon Go; and much, much more.
B.L. Ochman & David Erickson discussed Melania Trump’s plagiarism, including her “My Little Pony” defense; Donald Trump’s multiple song thefts at the GOP convention; Apple’s patent for a censorship device; Trump’s banner ad fail; new 4-hour Facebook Live broadcasts & audience segmentation; how to get a Verified Twitter account; Michelle Obama’s Carpool Karaoke with Missy Elliot; ALS Ice Bucket Challenge’s longevity; …and much, much more.
Worst Digital Cases
Trump’s GOP Convention Song Thefts
Among the songs Trump played without permission: Queen’s “We Are the Champions,” created by bisexual artist Freddie Mercury, who died of AIDS complications; Springsteen’s “Born in the USA,” which is actually about a Vietnam vet who feels betrayed. Perhaps weirdest of all, the convention ended with The Stones’ “Satisfaction. Trump did not seek permission for any of them. Read Song Theft: Why the Playlist at the GOP Convention Is More Newsworthy Than the Speakers;
GOP National Convention Playlist
An unauthorised use at the Republican Convention against our wishes – Queen
— Queen (@QueenWillRock) July 19, 2016
Apple Patent Would Disable Concert Smartphone Video Recordings
Last month, Apple was awarded a patent that would stop people from using smartphone cameras to snap images or record video and audio. The technology would send infrared signals at cameras while people try to snap a photo or take video. Read Apple Awarded Patent To Prevent You From Recording Concert Video >>
Melania Trump’s “My Little Pony” Plagiarism Defense
Sean Spicer, the spokesman for the RNC, defended Melania Trump’s plagiarized Republican National Convention speech Monday night by comparing her words to the children’s cartoon My Little Pony. “Melania Trump said, ‘The strength of your dreams and willingness to work to work for them.’ Twilight Sparkle from My Little Pony said, ‘This is your dream, anything you can do in your dreams, you can do now.’ ” Spicer said in an interview on CNN. (B.L. thinks Trump just wanted more earned media to deflect attention to his lack of party support.) Read RNC Chief Strategist Uses My Little Pony To Defend Melania Trump’s Plagiarism >>
You keep Twilight Sparkle’s name out of your mouth, you monsters. https://t.co/hWnP8ImWBa
— Christopher Hayes (@chrislhayes) July 19, 2016
Donald Trump’s Banner Ad Targeting
Donald Trump’s banner advertising campaign to solicit donors is stunning for its lack of sophistication. Read Donald Trump’s Banner Advertising >>
Donald Trump Banner Ad Campaign Screenshot
Best Digital Cases
Twitter Responds To Melania Trump’s Plagiarism
Twitter users responded swiftly and hilariously to Melania Trump’s plagiarism of Michelle Obama with mocking tweets and a trending #FamousMelianaTrumpQuotes hashtag. Read #FamousMelianaTrumpQuotes >>
— Jarrett Hill (@JarrettHill) July 19, 2016
— Josh Butler (@JoshButler) July 19, 2016
— Capt. Jake Ballard (@kidnoble) July 19, 2016
"I'd like to thank two of my speech writers, Copy and Paste, for their help in preparing my remarks" #FamousMelaniaTrumpQuotes
— Jim Stilwell (@JimmyHack) July 19, 2016
— Blaine Searson (@blainesearson34) July 19, 2016
A photo posted by Saint Hoax 🙏🏻 (@sainthoax) on
— Juan Escalante (@JuanSaaa) July 19, 2016
Michelle Obama Gets Her Freak On With Missy Elliot and James Cordon
Michelle Obama is the coolest First Lady in the history of the world. Try to imagine Melania Trump doing that. Or Hillary Clinton.
First Lady Michelle Obama Carpool Karaoke
Google DoubleClick Delivers Native Ads Programmatically
Advertisers can now place native ads by using Google DoubleClick Bid Manager to upload headlines, images, and copy. Read Google Now Delivers Native Advertising Programmatically >>
Facebook Live Allows Long Broadcasts & Audience Restrictions
Users, who also now can broadcast for up to 4 hours, can restrict audiences for their streams based on region, cities, and ZIP code, and set minimum and maximum age limits.” Read Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender >>
The Surprisingly Long Lasting Impact Of The ALS Ice Bucket Challenge
Silly though the Ice Bucket Challenge may seem now, it had far-reaching effects. It raised a reported $220 million dollars worldwide for A.L.S. organizations; in just eight weeks, the American A.L.S. Association received thirteen times as much in contributions as what it had in the whole of the preceding year. Public awareness rose: the challenge was the fifth most popular Google search for all of 2014. Read What Happened To The Ice Bucket Challenge? >>
Black Lives Matter At Starbucks
Some Starbucks customers have taken to telling barristas their name is Black Lives Matter as a way to raise awareness for the movement. Read The Clever Way Starbucks Customers Are Insisting Black Lives Matters Is Heard >>
Twitter Taking Applications for Verified Accounts
You can now apply for a Verified Account on Twitter. You have to submit the form and a copy of government-issued identification, along with an essay on why your account should be verified. Read How & Apply >>
Yelp Partners With Pokemon Go
Yelp has partnered with Pokemon Go to make finding establishments with PokeStops easier to find. Read Catch ‘Em All With Yelp’s New PokeStop Filter >>
Shiny New Stuff
Vodaphone launched the TranshumApp, which also brings to light a dying tradition: Transhumance, a seasonal movement where shepherds transfer their sheep from high mountains to plains. You compete against the shepherds to see who completes the journey faster.
Blockai – Site Verifies Copyright of Art, Photos and Graphics
Free to use, and using the same technology that verifies the world’s bitcoin transactions (the blockchain), Blockai wants to assist artists by making it easy to timestamp your protected works all while attempting to spot those infringing on your intellectual property by scouring the Web for offenders.
Google Arts & Culture App
Learn some art history or take in a tour of a famous landmark or museum with Google’s new Arts & Culture app.
PokeDate Pokemon Go Dating Service
It’s Tinder for the Pokemon Go set. Go On A Pokedate >>
B.L.’s interview with Attorney Daniel Antonelli “Is It True That You Pay Taxes Even After You Die?
B.L. produced this interview with Daniel Antonelli, ESQ., a partner in Antonelli & Antonelli Attorneys at Law in New York, NY. He says that, unfortunately, it is true that you may owe taxes after you die. In fact, there are three different kinds of taxes you might owe. And sometimes, the situation can get complicated.
David Quoted In Pokemon Go Story
- Twin Cities Business Embrace Pokemon Go Craze – David is quoted in this story
- 17 Examples Of Augmented Reality – A blog post David wrote for his agency’s blog
What Celebrity Social Media Posts Are Worth
BEYOND SOCIAL MEDIA HOSTS
- e-Strategy – Content Marketing Blog
- e-Strategy – Marketing Trends & Statistics
- e-Strategy YouTube
- Maximum-Plus.com -Online Event Production & Coaching for Google+ Success
- What’s Next Blog
- What’s Next YouTube