Online Ratings Archives - Beyond Social Media

How China Censors American Companies

By David Erickson | October 11, 2019 |

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

Yelp Adds Restaurant Health Scores

By David Erickson | July 27, 2018 |

Beyond Social Media - Yelp Health Scores - Episode 236

Episode 236: BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.

Melania Trump's Plagiarism & Apple's Censorship

By David Erickson | July 25, 2016 |

Beyond Social Media - Famous Melania Trump Quotes - Episode 151

During Episode 151 co-hosts BL and David discuss the backlash over Melania Trump’s plagiarism of Michelle Obama’s DNC speech; musicians objecting to the use of their songs by the Trump campaign; an Apple patent for technology that would disable the recording of video, audio and photography on smartphones and tablets; untargeted Donald Trump banner ads; new updates for Facebook Live video; the long-lasting impact of the ALS ice bucket challenge; DoubleClick Native ads; verified Twitter accounts; Michelle Obama’s carpool karaoke; Yelp’s partnership with Pokemon Go; and much, much more.

Bernie Sanders' Data Grab

By David Erickson | December 20, 2015 |

During Episode 124, co-hosts B.L. Ochman & David Erickson discussed the Bernie Sanders campaign breach of Clinton campaign voter data; Apple shutting down Topsy; a Stoner Sloth PSA campaign; Santa as a woman; Ticketmaster’s crash and burn; 2015 Photoshop fails; Southerners scared of solar energy; the Year in Search; virtual trips to Mars; a Star Wars safe driving PSA; Facebook’s Yelp killer; Google’s predictive traffic patterns; Google’s Uber killer; plus great new apps and important stats and a lot of stuff in between.

Long-Form Twitter & Facebook Video Profiles

By David Erickson | October 3, 2015 |

Beyond Social Media Show - Long-Form Twitter - Episode 114

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s long-form plans; Facebook banning ads; the Yelp for Peepl app; the #ShoutYourAbortion backlash; the proprietary Internet; Facebook Notes, video profile pics, and Internet access for refugees; the #PopDog Halloween costume; YouTube shopping ads; plus great new apps and important stats and a lot of stuff in between.

Fining Negative Reviewers, Tinder Rescue Dogs & John Oliver on Native Advertising

By David Erickson | August 9, 2014 |

Beyond Social Media episode 59: How NOT to combat negative reviews; a case study in how to rescue dogs; and John Oliver’s rant against native advertising.