Beyond Social Media Show, Episode 168
BL and David discuss Bowie, Shruggie and Crooked Hillary emojis; the battle to break fake news; Google declines to remove hate news; Facebook admits it needs human editors; @ImposterBot fights off hateful troll bots; how Santa Claus learns marketing; Yahoo’s super-late hack disclosures; Wonder Woman fired by UN; tech titans meet Trumplethinskin. Plus great new apps and stats you should know.
Worst Digital Cases
Google Won’t Alter Holocaust Denier From Top Search Result
A post by American Neo-Nazi group, Stormfront, tops the Google search results for “Did the Holocaust Happen?” And Google has done nothing to change that. Should they?
Best way to wipe out fake news on "did the holocaust happen?"Authoritative sites need to write "Did the Holocaust Happen? Yes!" stories…
— Danny Sullivan (@dannysullivan) December 13, 2016
Google’s Algorithm Unintentionally Rewards Fake News
Google’s RankBrain algorithm update in June 2016 may have played a role in the search engine’s inadvertent boosting of fake news stories.
- Google made changes to its search algorithm that unintentionally made it vulnerable to the spread of fake news, sources say
- Google Knowledge Graph
Twitter Cut Out of Tech Titans Meeting With Trump Because of Emoji Refusal
Twitter was told its co-founder Jack Dorsey was “bounced” from Wednesday’s meeting between top tech executives and President-elect Donald Trump in retribution for refusing to allow an emoji version of the hashtag #CrookedHillary during the contentious 2016 campaign.#Trumplethinskin
— Hadas Gold (@Hadas_Gold) December 14, 2016
Yahoo! Can’t seem to keep the virtual doors to its customers’ data locked. They’ve just announced another massive hack affecting one billion customers. The hack occurred three years ago.
Dropbox Twitter Diversity BrouHaHa
Dropbox posted a photo from its staff Christmas party with 5 white people and one Asian woman. The headline said “Diversity at DropBox“.
Our photo doesn’t fully represent the diverse workforce we strive for at Dropbox. Improving our diversity continues to be a top priority. pic.twitter.com/bxsMi9pwYc
— Dropbox (@Dropbox) December 14, 2016
Best Digital Cases
How to Market Like Santa Claus
Ever wonder how Santa Claus got so popular? Marketing, my friends. Santa is a marketing genius. He has to be. He has a diploma.
- The business of being Santa
- Discover Santa Convention 2016
- Santa and Mrs. Claus are using LinkedIn to find work
- Is Mall of America’s Black Santa now all of America’s Santa?
A Decent Breakdown Of All Things Real & Fake News
Anonymous created this excellent illustration of the spectrum of fake news, hyper partisan news, liberal or conservative skewing news, and straight-up journalism.
UN Fires Wonder Woman from Ambassadorship for Empowerment of Women and Girls
The UN has dropped Wonder Woman as Special Ambassador to Women and Girls after only 2 months, in the light of widespread public protest that a fictional character was chosen instead of a human.
People complained about Wonder Woman being an UN ambassador because she's curvy instead of her being,i don't know,fictional?
— Cristian Garro (@CrGa98) December 13, 2016
— Sonja (@hhSonja) December 13, 2016
Facebook To Use 3rd Party Fact Checkers To Combat Fake News
Facebook has finally pulled its head from the sand and tacitly admitted what was plain for everyone to see: The network’s role in promoting fake news stories. Now Zuckerberg and company are doing something about it.
- Facebook is going to use Snopes and other fact-checkers to combat and bury ‘fake news’
- News Feed FYI: Addressing Hoaxes and Fake News
- International Fact-Checking Network fact-checkers’ code of principles
Harassed Jewish Journalist Creates Twitter Bot to Troll the Trolls
As the second most harassed Jewish journalist on Twitter, according to the Anti-Defamation League, Yair Rosenberg teamed up with web developer Neal Chandra to create a Twitter bot called Imposter Buster to fight anti-semitism. He named it #ImposterBot.
Have you encountered a racist troll impersonating a Jew, African-American, Latino or Muslim on Twitter? Send it over & I'll get on the case! https://t.co/ROULkhKbd2
— Imposter Buster (@ImposterBuster) December 2, 2016
Apple Introduces The Shrug Emoji
The new iOS update includes a slew of new emoji, including one it’s hard to imagine we’ve heretofore done without: The Shruggie.
The Rock Star Emoji
That looks suspiciously like a certain late glam-rock musician, what with the hair and the lightening-bolt face paint. Is it reminiscent of a certain Ziggy Stardust, perhaps? A Starman?
Emoji Translator Wanted
Who knew emoji needed translating?
Queen Donald Trump Making America Great Britain Again
Now that Donald Trump is elected, America is almost great again. However, people don’t want it to be just great, they want to make “America Great Britain Again”. Luckily, with the help of Photoshop graphic designer Michal Krauthamer is determined to make this dream come true.
Freshpet’s Holiday Feast for Shelter Dogs
Freshpet helps 30 very deserving pets celebrate the holiday season with a Freshpet feast. They contribute a meal to a shelter dog for each view of the video. When the news gets too depressing, watch these videos.
Shiny New Stuff
The free Quik app creates awesome videos in a few taps, and even adds mood music.
Internet Of Soles
Now you can get a pair of internet-connected insoles that are heated and powered by your walking.
- You too can own Bluetooth-connected, heated insoles
- Kickstarter: +Winter heated insoles, ultra thin wireless charging
An Instagram spinoff, Boomerang takes a burst of still photos, then stitches them together in a short, looping video. The end result is somewhere between a GIF and a stop-motion movie
Instagram Live Goes Live & Twitter Livestreaming Goes Native
Instagram live video is rolling out to everyone in the Stories camera mode. The new update to the iOS Twitter app lets users start a Periscope-powered live video stream directly from a tweet.
- Instagram Live video is rolling out to everyone in the US
- You can now broadcast live video from the Twitter app
Mapping Twitter Keywords Across The U. S. of A.
This Quartz tool lets you compare and contrast how different words are used on Twitter by geography.
David’s agency blog was included in this list.
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
- Google Plus
- Maximum-Plus.com -Online Event Production & Coaching for Google+ Success
- What’s Next Blog