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Why Planters Murdered Mr. Peanut

By David Erickson | January 25, 2020

Beyond Social Media Show, Episode 293

BL and David discuss why Planters murdered Mr. Peanut; Angelina Jolie producing a BBC show to teach children how to spot fake news; a brewery that put shelter dogs on beer cans to spur adoptions; Verizon’s new OneSearch privacy-focused search engine; Product Hunt’s Golden Kitty Awards; Google podcast time stamping; Apple TV+ Podcasts; Morning Brew’s podcast lessons; fraudulent .gov domains; YouTube moderators’ PTSD; Apple’s encryption back door..and much, much more.

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Audio version of Beyond Social Media Show, Episode 293

Best Digital Cases

Angelina Jolie/BBC Series Helps Kids Spot Fake News

 Angelina Jolie is producing a BBC TV series to help kids over 13 learn to spot fake news.

  • Angelina Jolie to Produce BBC Show to Help Kids Spot Fake News

RIP, Mr. Peanut

Planters murders its brand mascot.

  • Planters Announces Mr. Peanut Has Died at Age 104 Ahead of 2020 Super Bowl
  • 15 Tweets About The Death Of Mr. Peanut (Yes, The Planters Mascot)
  • The Estate Of Mr. Peanut

It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp

— Mr. Peanut (@MrPeanut) January 22, 2020

Mr. Peanut is in Hell. He spent decades as the smiling face of a company that sold the boiled and roasted corpses of his people as a snack

— Patrick Monahan (@pattymo) January 22, 2020
https://twitter.com/thor_benson/status/1220037776235802630
https://twitter.com/robbymillsap/status/1220025380641419264

Florida Brewery Puts Shelter Dogs on Beer Cans to Help Them Find Forever Homes

A Florida brewery is featuring local shelter dogs on the labels of its Lager. Two dogs were adopted on the first day.

  • Bradenton brewery puts shelter dogs on beer cans to find them forever homes
Florida brewery puts shelter dog photos on beer cans to help find forever homes

Verizon OneSearch

Is Verizon’s entry into the privacy-focused search engine market for real?

  • Verizon offers no-tracking search engine, promises to protect your privacy
  • OneSearch

Vote for Golden Kitty Award Winners

Voting is open for The Product Hunt Golden Kitty awards where you will find an amazing array of fantastic new products, apps, websites and more.

  • Product Hunt Golden Kitty Awards
Voting is open for Product Hunt's Golden Kitty Awards

Podcast Segment Sharing

Google Podcasts has added a feature that allows users to deep link into specific podcast episodes.

  • Google Podcasts adds timestamp sharing, tweaks player UI in latest beta

Apple TV+ Podcasts

Apple will apparently produce podcasts related to its original television programs. Smart move.

  • Apple planning to make original podcasts promoting its TV shows

Podcast Lessons From Morning Brew

Lessons learned on the way to a million downloads for the Business Casual podcast.

  • How Morning Brew’s first podcast hit 1 million downloads

Worst Digital Cases

YouTube Moderators’ PTSD

 YouTube moderators who work at a moderation site run by Accenture are being forced to sign a statement acknowledging that the job can give them PTSD.

  • YouTube Moderators Are Being Forced to Sign a Statement Acknowledging That The Job Can Give Them PTSD
  • The Terror Queue
YouTube content moderators forced to sign document saying the work could cause PTSD.

Fraudulent .Govs

Security measures for obtaining a .gov top-level domain are shockingly lax.

  • The System For .gov Domains Is an Open Target for Fraudsters
  • It’s Way Too Easy To Get A .gov Domain Name

Apple’s So-Called Concern For Your Privacy

Their positioning as the guardians of your privacy was always very self-serving.

  • Exclusive: Apple dropped plan for encrypting backups after FBI Complained

Shiny New Stuff

Verify-Email

You don’t have to send an email to check an address. This email verification tool actually connects to the mail server and checks whether the mailbox exists or not. You can check up to 100 emails a month for free.

  • Verify-Email
Verify-Email lets you check and confirm email addresses.

Otter.ai

A very slick and free transcription service.

  • Otter.ai [affiliate link – We get a month of premium service when new users create an account]
https://www.youtube.com/watch?v=sCbI46QWMB4

Projects

B.L.’s Bing Persona Page

My Bing page is a work in progress. I need to learn how to change the ugly layout and add content to the page.

  • Apply for a Bing Business or Public Persona Page
  • Set up a Bing Page for your public persona or business brand
  • Set up a free Bing social media post promotion

Politics

Randy Rainbow’s “That Don!”

The always fabulous Randy Rainbow is back with a parody song about donald trump.

How Fox News Hides Impeachment From Its Viewers

The Daily Numbers

No one news source is trusted by a majority of U.S. adults, and Republicans trust Fox News far more than any other news outlet, according to a report out Friday from Pew.

  • Republicans and Democrats live in “nearly inverse news media environments,” Pew finds
Table: Political News Trust By Party

Beyond Social Media Hosts

BL Ochman

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David Erickson

  • DavidErickson.com
  • Twitter
  • Twitter
  • e-Strategy Blog
  • e-Strategy Trends
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Beyond Social Media Show

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Posted in Marketing News and tagged Advertising, Android, Angelina Jolie, Apple, Apple Podcasts, Apple TV, Artificial Intelligence, Audio Marketing, BBC, BBC My World, Beer Marketing, Bing, Bing Business Pages, Brand Marketing, Brian Krebs, Business Casual, Cause Marketing, Content Moderators, CPG Marketing, Disinformation, Domain Name Fraud, Domain Names, Earned Media, Election News, Email Marketing, Encryption, Fake News, Food Marketing, Fox News, Golden Kitty Awards, Google, Google Cloud, Google Podcasts, iCloud, Impeachment, Impeachment Coverage, Matt Walsh, Media Consumption, Media Literacy, Morning Brew, Motorworks Brewing, Mr. Peanut, OneSearch, Packaging, Pew Research, Planters, Podcast Marketing, Podcasting, Political News, Politics, Privacy, Product Hunt, Randy Rainbow, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Security, SEM, Social Media Marketing, Social Sharing, Super Bowl, Super Bowl Advertising, Super Bowl Commercials, Television Advertising, Transcription, Twitter, Verizon, Wesley Snipes, YouTube

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