Tulsa Race Massacre

Beyond Social Media - Tulsa Race Massacre - Episode 352

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

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New Social Media Features

Beyond Social Media - New Social Media Features - Episode 340

BL and David discuss how Amazon Prime and Netflix are grokking TikTok; the TikTok trend of creating fake album covers out of random camera roll photos; potential new Twitter features could include super followers, an undo button, and shoppable tweets; LinkedIn’s new freelancer marketplace, Stories for Pages, and Swipe-ups; LinkedIn recommending newsletter subscriptions; YouTube Shorts; Taco Bell To Go concept restaurants; Microsoft’s hacked email servers; …and much, much more.

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White House Valentines Display

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

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Super Bowl LV Strangeness

Beyond Social Media - Super Bowl LV Strangeness - Episode 336

Episode 336: BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

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Snapchat Millionaires

Beyond Social Media - Snapchat Millionaires - Episode 334

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

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We Voted

Beyond Social Media - We Voted - Episode 330

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

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Walmart + Microsoft = TikTok?

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

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Coronavirus Visuals

Beyond Social Media - Coronavirus Visuals - Episode 305

Episode 305: BL and David discuss Twitter’s new COVID-19 misinformation protection measures; free Google Shopping Listings; Google’s new identity verification requirements for advertisers; a clever tactic for retaining unsubscribing customers; an app that will broadcast family videos for tech-averse elders; COVID Nursery Rhymes; alternatives to “unprecedented”; free resources for marketers; vintage pandemic posters; TV show posters reimagined for COVID-19; a Coronavirus Rhapsody; MinneAnalytics Monday; two-faced Facebook; mobile voting efforts; dangerous Amazon working conditions; the public companies taking small business loans;…and much, much more.

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COVID-19 Commerce

Beyond Social Media - COVID-19 Commerce - Episode 302

Episode 302: BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

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