Beyond Social Media Show, Episode 243
BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more.
Best Digital Cases
Serena Williams Sings for Breast Cancer Awareness
Serena Williams sings “I Touch Myself” while staring straight into the camera and covering her breasts with both hands to emphasize the importance of self exams for early detection of breast cancer.
- Watch Serena Williams Sing The Divinyls “I Touch Myself” for Breast Cancer Awareness
- How To Do a Breast Cancer Self-Exam
For #BreastCancerAwarenessMonth I’ve recorded a version of The Divinyls global hit “I Touch Myself”!
— Serena Williams (@serenawilliams) September 29, 2018
John Oliver, Olivia Munn and more aim to #DefyTheName.
Black Mirror Goes Interactive
Interactive TV is here at last. Netflix viewers will get to choose their own storylines in one episode of the upcoming 5th season of “Black Mirror.”
Internet Movie Database To Launch Streaming Service
Amazon is expected to announce a free, ad-supported video service on Fire TV which will feature libraries of past TV shows and movies.
- Amazon’s IMDb will announce this week a new free video service to compete for TV ad dollars
- US TV Ad Spending to Fall in 2018
- AT&T’s recent acquisition spree is part of a plan to dominate advertising on connected TVs and devices
Former Google PR Head Lampoons Big Tech
Jessica Powell, former head of PR at Google, has written a hilarious satirical novel, “The Big Disruption,” offering “A Totally Fictional But Essentially True Silicon Valley Story.”
School communities are being tested at some U.S. universities for Instagram’s new nametag feature.
A Reflective Contest
Your photo of a reflection in water, using the hashtag #UpsideTown, could win you a dream vacation.
Pixeled Facebook Groups
The feature is another reason for Facebook advertisers to pay more attention to groups as user growth of Facebook’s news feed has slowed.
BrainNet allows collaborative problem-solving using direct brain-to-brain communication.
- The first “social network” of brains lets three people transmit thoughts to each other’s heads
- BrainNet: A Multi-Person Brain-to-Brain Interface for Direct Collaboration Between Brains
Worst Digital Cases
Facebook Hack Grows Worse
If you ever used Facebook to log into other sites, you should consider changing your passwords on every one of those sites.
Fake sex videos aren’t a new phenomenon, but advancement in AI is worrying as ‘deepfakes’ are becoming increasingly harder to distinguish from real videos.
Why You Might Want To Pass on MoviePass
MoviePass restored its $9.95 a month unlimited movies, but forced subscribers who had cancelled their subscriptions to re-subscribe. The company changes plans constantly.
Shiny New Stuff
Firefox Monitor tells you whether your email has been stolen or breached and it doesn’t store your email address. You can sign up for alerts.
Subject Line Testing Tool
The app allows marketers to test subject lines for potential deliverability and marketability issues that could affect campaign performance.
EKO is a powerful and free web-based authoring tool you can use to make interactive, live-action stories.