Author Marketing Archives - Beyond Social Media

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020 |

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Serena Williams Sings & Fighting Deepfakes

By David Erickson | October 6, 2018 |

Beyond Social Media - Serena Williams Sings - Episode 243

Episode 243: BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more.

Video Interview: J.D. Lasica on Strategy & Tactics That Made “Biohack” #1 on Amazon

By David Erickson | August 11, 2018

Beyond Social Media - JD Lasica Interview - Episode 238

B.L. Ochman and author/entrepreneur J.D. Lasica discuss the strategies and tactics that helped make his new Indie-published cyber thriller, “Biohack,” number one on Amazon in less than 30 days.

“Biohack” is a near future, high-tech, conspiracy thriller with a female protagonist named Kaden Baker. Its highly compelling story weaves the all-too-possible series of events that could quite believably become our new reality.