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Equifax Hacked AGAIN! Breast Cancer Cure Crowdfunded

By David Erickson | October 12, 2017

Beyond Social Media Show, Episode 205

BL and David discuss how we got Equifaxed again; Mark Zuckerberg showed off Facebook Spaces VR platform; how Gify could make billions in six seconds; Susan B. Komen’s emotional PSAs about the impact of breast cancer and a crowdfunding campaign to raise money for research; a Lego-fied, super-creative resume; Buzzfeed News’ new AM to DM morning livestream on Twitter; a bike helmet with turn signals and hazard lights…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio.

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Best Digital Cases

Zuckerberg’s VR PR

Mark Zuckerberg used Facebook’s new virtual reality platform, Spaces, to to transport himself to Puerto Rico, the Moon, and his house. People don’t have legs in Spaces, which is not ready for prime time.

  • A cartoon Mark Zuckerberg toured hurricane-struck Puerto Rico in virtual reality. Also the moon

Gif Ads

Giphy has positioned itself at the center of the cultural zeitgeist, whatever that may be at any given moment. Now it’s poised to dominate the six-second ad format.

  • In Six Seconds, Giphy Could Make Billions
  • Giphy

Oh My God

Captain Obvious - Make It Rain

BuzzFeed News AM to DM Launches on Twitter

Buzzfeed News launched AM to DM on Oct. 4 – a live morning newscast on Twitter. They claim that the show averaged about one million unique viewers each day, with clips being viewed a total of 10 million times.

  • BuzzFeed says its morning news show ‘AM to DM’ is reaching 1M daily viewers

Resume, Legofied

Andy Morris wins the award for Most Creative Job Hunt of 2017!

  • Job-Hunting Creative Designer Turns His Résumé into a LEGO Minifig of Himself
  • Little Big Art
  • Andy Morris

Andy Morris - LEGO Resume

Your Skewed Perception

We all bring our own biases to our decisions. Here’s how to guard against them.

  • Find Out Which Cognitive Biases Alter Your Perspective
  • YourBias.is
  • YourLogicalFallacyIs.com

Biases Infographic

DDoS Defense

The Electronic Frontier Foundation figures its about time to reshare its guide to defending against Denial of Service attacks.

  • With its denial-of-service guide, the EFF wants to help small news organizations keep their sites online
  • Electronic Frontier Foundation – Keeping Your Site Alive

Worst Digital Cases

Equifax Hacked Again!

We’ve been Equifaxed again and the breach was discovered by an independent security analyst, NOT by Equifax.

  • Equifax website borked again, this time to redirect to fake Flash update
  • IRS suspends Equifax contract: report

Dearly Departed: AOL Instant Messenger

AIM, AOL’s long-running instant messenger service that was core to many people’s first social experiences on the internet, will shut down once and for all on December 15th.

  • AIM Will Shut Down After 20 Years
  • Aol starts to shut down third-party AIM apps
  • One Last Away Message

FDA Bans Love in Granola

The FDA published a warning letter to Nashoba Brook Bakery on Tuesday, telling the bakery to stop claiming that its granola contains love.

  • FDA rebukes bakery for claiming ‘love’ as an ingredient in granola


https://twitter.com/FortPointLegal/status/915615806079332352

Dove Apologizes for Racially Insensitive Facebook Ad

Critics said the soap ad was racist because it showed a black woman transforming into a white woman, suggesting that black skin is dirty and white skin is clean. That prompted the hashtag #DoneWithDove.

  • Dove Apologizes for Racially Insensitive Facebook Ad

Okay, Dove…
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2

— Keith Boykin (@keithboykin) October 8, 2017

People Are Using SIRI as a Therapist

An Apple job ad notes that some people treat Siri as a therapist or counsellor, and it wants to hire someone with background in both software engineering and psychology.

  • People treat Siri as a therapist, says Apple job ad, as it seeks an unusual hire
  • Apple Job Posting
  • Psychotherapybot – Episode 183

Shiny New Stuff

Lumos Bike Helmet

Bike Helmet with headlights, turn signals, hazard lights that turn on when the helmet senses you slowing down. Pairs with an app.Totally cool! $199

  • Lumos Bike Helmet

Auto Audio Translations

A free automatic audio translation service. Seriously.

  • Deepgram

Projects

  • How To Optimize For Non-Traditional Search Engines – David is quoted in this article

The Daily Numbers

  • Frequency of Mobile Gaming By Gender

Frequency Of Mobile Gaming By Gender [CHART]

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Posted in Marketing News and tagged Advertising, Andy Morris, Animated Gifs, AOL Instant Messenger, Biases, Breast Cancer Awareness Month, Buzzfeed AM to DM, Buzzfeed News, Captain Obvious, Creative Design, Creativity, Crowdfunding Breast Cancer Cure, Cyber Security, DDoS, Deepgram, Denial Of Service, Distributed Denial Of Service, DoS, Dove racist ad, Electronic Frontier Foundation, Equifax breached again, Equifax Hack 2, Equifaxed, Facebook Spaces VR, Facebook virtual reality, Gif Advertising, Giphy, Hotels.com, Instant Messaging, James Poulter, Jesse Richardson, Job Hunting, LEGO, LEGO Art, Little Big Art, Livestream Twitter morning show., Mark Zuckerberg, Micro Advertising, Mobile Gaming, Resumes, Security, Siri as therapist, Six-Second Ads, Social Media Advertising, Social Media Marketing, Social Sharing, Susan B. Komen, Zuckerberg VR tour

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