Beyond Social Media Show, Episode 302

BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

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Audio Version of Episode 302 of the Beyond Social Media Show

Best Digital Cases

Facebook’s Short Coronavirus Film

Facebook dropped “Never Lost,” a 90-second film to push its new COVID-19 community platform

We made a short film "Never Lost" to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part. If you need help or can offer it, please visit facebook.com/covidsupport

Posted by Mark Zuckerberg on Tuesday, March 31, 2020

Free Google Ads

Google is offering $340 million in ad credits for small and medium-sized businesses.

It’s 404 Day!

 Internet Archive is celebrating the work that’s being done to end the dreaded 404 error, by asking us to record changing webpages, and preserve the internet for all to enjoy.

Internet Archive Wayback Machine

Tooning The News

A new semi-animated series is debuting April 7 on CBS All Access service.

Adobe Shares Grants & Resources for Artists

Adobe has a list of grants and resources for the many designers, illustrators, and artists who use their platform to use during the pandemic downturn.

Medtronic Publishes Ventilator Specs

Company says other firms can pursue rapid manufacturing of critically needed product.

Lowe’s DIY Signs to Thank Health Workers

Lowe’s has a landing page with instructions for making your own signs to thank health workers.

USAA’s Social Distancing TV Commercial

USAA has cobbled together a television commercial courtesy the webcams we are all reliant upon.

Twitter Gives Marketers a Content Calendar Full of Tweet Prompts

Twitter for Business has outlined a month’s worth of weekday tweet ideas to help marketers plan what to post every day.

Twitter gives businesses a month of Tweet suggestions.

Drone Dating

Boy sends drone message: Text me? Girl texts back.

A quarantine date begins

Victory Gardens

Hennepin County Master Gardeners recently called for a revival of the Victory Gardens — small private food gardens — that sprouted during World War II and before that the Great Depression.

Yelp Coronavirus-Driven Business Activity Increases

Worst Digital Cases

Laid Off Via Zoom

Two California startups used Zoom to lay off staff.

Cuban Criticizes 3M

“3M lists all its distributors online, the ones buying and selling these things, and these distributors are making as much money as they possibly can,” Cuban said in an interview. “It’s wrong, it’s criminal.”

Yelp Presses Pause

Yelp launched a campaign with GoFundMe that was aimed at offering thousands of smaller organizations aid through online fundraisers but had to pause the campaign after backlash from business owners.

COVID-19 Drives Digital Conferences

Following the cancellation of their live conference in Las Vegas, we look at the key-takeaways from Adobe’s online-only summit.

Shiny New Stuff

Freelancer’s Relief Fund

Freelancers Union has created the Freelancers Relief Fund will offer financial assistance of up to $1,000 per freelance household to cover lost income and essential expenses not covered by government relief programs.

Freelancers Union has created Freelancers Relief Fund

CuriosityStream

Now available for the low, low price of one dollar a month.

Google My Business COVID-19 Posts

If you have a Google My Business listing, you can now create COVID-19 Update posts for your business. That way you can let customers and clients know about changed hours, updates to service options and other related information.

Google My Business now has COVID-19 posts

#SupportTheShorts

MailChimp is hosting the 64 short films that failed to debut at SXSW due to the coronavirus outbreak.

MailChimp Presents

Projects

BL is producing “Selling a President 2020.” Here’s episode 2 “No Room for Nuance.”

Politics

Joe Biden Launches A Podcast

Here’s the Deal is the candidate’s attempt to break through the media noise generated by the coronavirus pandemic.

Episode #1: Here’s the Deal with Ron Klain on COVID-19

The Daily Numbers

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