Local Marketing Archives - Beyond Social Media

Super Bowl LV Strangeness

By David Erickson | January 31, 2021 |

Episode 336: BL and David discuss the first Super Bowl poet laureate and Budweiser’s advertising pause; Twitter’s Birdwatch pilot; harnassing TV moments to drive viral awareness; free LinkedIn advertising classes; new LinkedIn controls; an unboxing gun-safety PSA; a New Orleans COVID vaccine PSA; Google My Business updates; TikTok’s Creator Portal; YouTube hashtag pages; TikTokQ; Black History Month wokeness;…and much, much more.

The American Surveillance State

By David Erickson | May 15, 2020 |

Beyond Social Media - American Surveillance State - Episode 308

Episode 308: BL and David discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant; IKEA’s furniture fort plans; Twitter’s new policy of labeling COVID-19 tweets; Bud Light bringing back the Real Genius campaign; augmented reality contact lenses; the future of restaurants; Brightcove’s new streaming service, Play TV; free virtual reality collaboration; the negative effects of bad news; the Ants of Facebook; the day Google Play Music died; the State of Social Media Marketing report;…and much, much more.

COVID-19 Commerce

By David Erickson | April 5, 2020 |

Episode 302: BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

Siri, Do I Have Coronavirus?

By David Erickson | March 23, 2020 |

Beyond Social Media - Coronavirus Crisis - Episode 300

Episode 300: Co-hosts B.L. Ochman and David Erickson discussed the coronavirus crisis, including: The contrast in leadership between governors Andrew Cuomo and Tim Walz and Trump; Siri’s response to Do I Have The Coronavirus?; Smart thermometers that may be able to identify local outbreaks; Covid 19 pandemic maps; Twitter helping brands communicate during the crisis; a New York-based Chinese immigrant stepping up to manufacture personal protective equipment for health care workers; the responsibility of the media in broadcasting the White House coronavirus “briefings” live; Moe Williams’ daily doodles; Willie’s American Guitars offer two-minute guitar lessons on Facebook; Amazon limits non-essential shipments; the ENKI Brewing Company taproom goes curbside; coronavirus resources and free entertainment; pandemic gallows humor; Google’s California-only Covid 19 triage website; the two faces of Fox News; the Army’s social media manager gets canned; idiots that will cost lives; TV commercials that have not aged well in the coronavirus era; live webcams broadcasting deserted public spaces; the Department Of Justice wanting to suspend costitutional rights; …and much, much more.

Alexa’s Brand Voices

By David Erickson | February 15, 2020 |

Episode 296: BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more..

Google Maps Add Augmented Reality

By David Erickson | September 7, 2019 |

Episode 279: BL and David discuss the social media generated AlienStock Festival; By All Means podcast sponsorship; podcasts now play in Google search results; moodvertising; Google adds augmented reality (AR) to map directions; Friends is LEGOized; a job for a couch potato; a lawsuit aims to silence a Pulitzer Prize winning journalist; US Soccer Federation demonstrates how not to handle a PR crisis; Facebook unpublishes pages; Samsung’s delete fest; Facebook’s face scamming; eraser ads…and much, much more.

Spot The Robot For Sale

By David Erickson | June 8, 2019 |

Beyond Social Media - Boston Dynamics Spot - Episode 271

Episode 271; BL and David discuss the NYC subway landshark that went viral; drone deliveries via Amazon Prime Air; Vox Media Union reaches an agreement; Boston Dynamics’ commercial Spotbot; the Obama’s partner with Spotify; Apple Podcasts transcripts; Amazon Echo’s erase feature; Instagram’s influencer ads; Google’s new search results diversity update; Counterfeits on Amazon; fear-based social media sites like Nextdoor, Citizen, and Amazon Ring’s Neighbors; YouTube’s New Hate Speech Policy;…and much, much more.

NASA's Aretha Franklin Tribute & Vans Goghs

By David Erickson | August 18, 2018 |

Episode 239: BL and David discuss NASA’s Asteroid Aretha salute to Aretha Franklin #QueenOfSoul; new Facebook business pages; Google employees protest censored Chinese search engine; Vans’ Van Gogh; Twitter locks API to developers; augmented reality cosmetic try-ons; how to keep Google from tracking you; Ajit Pai’s Lies; 70K block Twitter’s top advertisers in Infowars protest; a hilarious Mike Pence parody site; protest graphics … and much, much more.

YouTube Newswire & Jeb!'s Logo

By David Erickson | June 20, 2015 |

Beyond Social Media - YouTube Newswire - Episode 101

Co-hosts B.L. Ochman & David Erickson discussed YouTube’s Newswire service; Jeb Bush’s logo rollout; Heinz’ errant QR code; Twitter’s Project Lightning; #JokesFromDad; texting lanes; Professor LEGO; #TakeDownTheFlag; Denali the dog; plus great new apps and important stats and a lot of stuff in between.