New Amazon Hardware

Beyond Social Media Show, Episode 282

BL and David discuss a satirical view of Greta Derangement Syndrome; 15 new Amazon hardware products; Twitter’s #hashtag advice for brands; a new Twitter feature that lets you interact with lists; a powerful school shooting PSA from Sandy Hook Promise; new audio applications; Food Network and Amazon stream cooking classes; Facebook moves closer to your brain; ‘Likes’ and video views go away in Facebook experiment; problems with influencers; extremely cool new tools…and much, much more.

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Best Digital Cases

Greta Thunberg Helpline

Comedian Mark Humphries has created a satirical place for adults who are angry at a child to get help.

https://twitter.com/markhumphries/status/1177178666402365440

New Amazon Products

Amazon announced more than a dozen new Echo-enabled products at its annual hardware event in Seattle.

• Here’s everything Amazon just announced

Twitter’s #Halloween Advice for Brands

Twitter has provided some notes to help brands maximize Halloween tie-ins. The advice also applies to general #hashtag strategy.

• The Do’s and Don’ts of Halloween Hashtags
• Twitter Provides Tips for Halloween Campaigns

Even our salad dressed up this year 🎃#HappyHalloween pic.twitter.com/DAFhFJnrpd

— Chopt Creative Salad Co. (@Chopt) October 31, 2018

Twitter Swipeable Lists

Twitter is now letting users add up to five lists as alternative timelines in the main Twitter app.

• Twitter just turned lists into multiple timelines you can swipe between

https://twitter.com/Twitter/status/1143624280401502208

Powerful Ad on School Shootings 

This ad, from Sandy Hook promise, will disturb you. Don’t miss it.

• Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA
• Know the Facts

Audio Job Applications

McDonald’s has added Amazon and Google digital voice assistants for job applicants to use.

• McDonald’s Taps Amazon Alexa, Google Home For Job Applications

https://youtu.be/5R-WAvBTDoQ

Streaming “What’s For Dinner?”

For $7/month, Food Network Kitchen offers live cooking classes with famous chefs and Amazon will deliver recipe ingredients to you.

• Food Network Teams With Amazon to Create the ‘Peloton for Food’

Worst Digital Cases

Facebook Mind Control

Facebook spent more than ½ a billion to acquire a company that may help connect Facebook directly to your brain. Do you want Facebook in your brain?

• Facebook Takes Next Steps into Mind Control with Acquisition CTRL-Labs
• CTRL-Labs

https://www.youtube.com/watch?time_continue=17&v=D8pB8sNBGlE

The Influx Of Influencers

Influencers are everywhere!

• It’s All About the Money: The Rise And Fall (And Rise Again) Of Influencer Marketing

Facebook Hiding Likes & Video Views

• Facebook Will Begin Hiding Likes On Friday
• Facebook Tests Hiding Likes On Social Media Posts

Shiny New Stuff

25 Free Keyword Research Tools

There are some great resources here – worth considering in your SEO process

• 25 of the Best, Free Keyword Research Tools (2019 Edition)

Media Cloud

Open source platform for media analysis.

• Media Cloud

Projects

• Minnesota Vikings Chat – David’s Vikings blog
  • Twitter
  • Facebook
  • YouTube

The Daily Numbers

• Most Annoying Online Ads

Beyond Social Media Hosts

Beyond Social Media Show

• Web
• YouTube
• Twitter: @BSMediaShow
• iTunes
• Stitcher
• iHeart Radio