Fining Negative Reviewers, Tinder Rescue Dogs & John Oliver on Native Advertising
Beyond Social Media Show, Episode 59
David goes solo this week. Top topics include one hotel’s bizarre tactic to address negative reviews, a case study in how to rescue dogs, and John Oliver’s rant against native advertising.
Worst Digital Cases
- Hotel Charges Newlyweds $500 For Each Negative Review
- McDonald’s Suffers Social Backlash Over Instagram Campaign
- #PaneraYes
Best Digital Cases
Shiny New Stuff
- Datamonkey – Learn data analysis with Excel or SQL
- Scroll Box – An email subscribe box that appears post-scroll
The Daily Numbers
Effect of Trust & Relevance On Email Marketing Success [CHART]
BEYOND SOCIAL MEDIA HOSTS
David Erickson
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B.L. Ochman
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